Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Bryan Foss"'
Autor:
Liz Machtynger, Ryan Stott, Brett Parnell, J Machtynger, Bryan Foss, Eleni Aravopoulou, Merlin Stone
Publikováno v:
Journal of Business-to-Business Marketing. 28:187-202
Purpose. The purpose of this article is to show the relationship between changes of industry business model on the supplier side and changes in business model on the client side, using the informat...
Autor:
Merlin Stone, Brett Parnell, J Machtynger, Bryan Foss, Ryan Stott, Liz Machtynger, Eleni Aravopoulou
Publikováno v:
The Bottom Line. 34:1-19
Purpose The purpose of this paper is to show how the business model of the information and communications technology (ICT) industry has evolved and the general differences that evolution has made to information management. Design/methodology/approach
Publikováno v:
Journal of Direct, Data and Digital Marketing Practice. 17:86-92
Marketers in the United Kingdom and the United States need to be aware of the provisions being considered as part of the European General Data Protection Regulation. As soon as it is agreed and becomes law, many current practices will cease to be leg
Autor:
Bryan Foss, Ardi Kolah
Publikováno v:
Journal of Direct, Data and Digital Marketing Practice. 16:270-274
Progress is being made on the proposed European General Data Protection Regulation, which is now expected to come into force in 2017/18. This article considers the issues that remain to be resolved and offers ten top tips for marketers to prepare for
Publikováno v:
Journal of Database Marketing & Customer Strategy Management. 15:68-78
Although customer relationship management (CRM) has been one of the fastest growing businesses of the new millennium, critics point to the high failure rate of the CRM projects as evidenced by commercial market studies. The purpose of the study is to
Publikováno v:
International Journal of Bank Marketing. 25:315-335
PurposeThere has been an increasing application of remote technology to customer service. This research, from business‐to‐business financial services, seeks to gain insight and understanding into how the supplier/customer relationship and account
Autor:
Alison Bond, Bryan Foss
Publikováno v:
Journal of Database Marketing & Customer Strategy Management. 13:10-23
also needs to distinguish between character and behaviour. A consumer who might naturally be ‘bad’ for a company may be constrained to be ‘good’ by product design or service management. Social and economic factors (the economy, neighbourhood)
Publikováno v:
Journal of Financial Services Marketing. 9:184-193
The forces of deregulation and technological development have created a highly competitive environment in financial services. Despite the quest for business-to-business service efficiency, most financial services companies know that they must not los
Publikováno v:
Journal of Financial Services Marketing. 8:388-400
This paper describes the development of the ethnic banking market in the USA. It portrays the main ethnic groups involved and how they manage their relationships with banks, whether as individuals, families or small businesses. It analyses how banks
Publikováno v:
Journal of Financial Services Marketing. 8:49-62
This paper describes the development of the ethnic banking market in the UK. It describes the main ethnic groups involved and how they manage their relationships with banks, whether as individuals, families or small businesses. It analyses the proble