Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Bryan A. Lukas"'
Autor:
Julija Dzenkovska, Gianfranco Walsh, Ahmad Daryanto, Thomas C. Baker, Simos Chari, Kemefasu Ifie, Bryan A. Lukas
Publikováno v:
Baker, T L, Chari, S, Daryanto, A, Dzenkovska, J, Ife, K, Lukas, B A & Walsh, G 2020, ' Discount Venture Brands : Self-congruity and Perceived Value-for-Money? ', Journal of Business Research, vol. 116, pp. 412-419 . https://doi.org/10.1016/j.jbusres.2019.07.026
Grocery retailers have begun to target price conscious consumers with a new type of budget brand, called discount venture brands. These brands are exclusive to the retailer but, unlike traditional private-label brands, do not display retailer brandin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a5a15eb13a566681f0b10337eb12159
https://research.manchester.ac.uk/en/publications/f38dfc89-7670-417f-973e-2a6194dd6f02
https://research.manchester.ac.uk/en/publications/f38dfc89-7670-417f-973e-2a6194dd6f02
Publikováno v:
Journal of Product Innovation Management. 36:172-195
The question of how important firms’ investments in digital communication formats are for the commercial success of new products remains unexplored in the product innovation management literature. Drawing on reactance theory, the authors examine th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09f047de15a4ccd2e46240c455cff88d
https://doi.org/10.1111/jpim.12475
https://doi.org/10.1111/jpim.12475
Publikováno v:
Journal of Retailing. 91:89-108
A firm's ability to offer better service and to co-create valuable customer experiences is critically important to achieving competitive advantage. Service-dominant (S-D) logic, along with resource and capability perspectives, provides the underlying
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c23c9669eaf047fe16f2d52cceb7539c
https://doi.org/10.1016/j.jretai.2014.10.002
https://doi.org/10.1016/j.jretai.2014.10.002
Publikováno v:
Journal of Consumer Behaviour. 12:253-266
National origin has gained importance as a marketing tool for practitioners to sell their goods and services. However, because origin-image research has been troubled by several fundamental limitations, academia has become sceptical of the current st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8ef9080adadb22f2e6feb79c1718aca
https://doi.org/10.1002/cb.1405
https://doi.org/10.1002/cb.1405
Publikováno v:
Journal of the Academy of Marketing Science. 42:29-48
Many firms use online brand communities to support the launch of their new products. This study proposes a typology of firm-hosted online brand communities and examines whether such a classification system can improve predictions of new product succe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::35b2f188ea12ba8bcb190f5b23ec615f
https://doi.org/10.1007/s11747-013-0334-9
https://doi.org/10.1007/s11747-013-0334-9
Publikováno v:
Journal of Marketing. 77:1-12
The capability level of a product that a firm provides to a customer is an important marketing decision. In the extant literature, the normative heuristic for this decision is one of matching—of providing product capability levels that meet custome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf717d36ce63f7a8faca19f144059ee8
https://doi.org/10.1509/jm.10.0182
https://doi.org/10.1509/jm.10.0182
Publikováno v:
Journal of Business Research. 65:446-452
This study examines whether or not marketing's influence in the firm is fundamentally a reputation issue. Based on a sample of 122 senior executives of Australian firms operating in a wide range of manufacturing industries, empirical findings show th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54e9537c1224e9ff37cd3cccd4179143
https://doi.org/10.1016/j.jbusres.2011.03.002
https://doi.org/10.1016/j.jbusres.2011.03.002
Publikováno v:
Journal of Service Research. 15:21-38
Service-dominant (S-D) logic can function as a strategic business logic that portrays creating superior value in conjunction with—rather than for—customers as a source of competitive advantage for organizations. From this perspective, strategy is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f615ca7aab51ceb6531b4182b3cef193
https://doi.org/10.1177/1094670511425697
https://doi.org/10.1177/1094670511425697
Publikováno v:
Journal of the Academy of Marketing Science. 39:664-682
This study examines the performance implications that organizations may suffer when their salespeople develop negative stereotypes of their corporate headquarters. How such stereotypes can be remedied through managerial action is also examined. The s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ae329ba7d68507b38ca5f266d9fb05b
https://doi.org/10.1007/s11747-010-0233-2
https://doi.org/10.1007/s11747-010-0233-2
Publikováno v:
International Marketing Review. 25:423-440
PurposeThis study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption. The authors adopted a contingency appro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60d7e1456d3ce4a09e9b6c758f1556af
https://doi.org/10.1108/02651330810887477
https://doi.org/10.1108/02651330810887477