Discount Venture Brands:Self-congruity and Perceived Value-for-Money?

Autor: Julija Dzenkovska, Gianfranco Walsh, Ahmad Daryanto, Thomas C. Baker, Simos Chari, Kemefasu Ifie, Bryan A. Lukas

Publikováno v: Baker, T L, Chari, S, Daryanto, A, Dzenkovska, J, Ife, K, Lukas, B A & Walsh, G 2020, ' Discount Venture Brands : Self-congruity and Perceived Value-for-Money? ', Journal of Business Research, vol. 116, pp. 412-419 . https://doi.org/10.1016/j.jbusres.2019.07.026

Grocery retailers have begun to target price conscious consumers with a new type of budget brand, called discount venture brands. These brands are exclusive to the retailer but, unlike traditional private-label brands, do not display retailer brandin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a5a15eb13a566681f0b10337eb12159
https://research.manchester.ac.uk/en/publications/f38dfc89-7670-417f-973e-2a6194dd6f02

Service-Dominant Orientation: Measurement and Impact on Performance Outcomes

Autor: Michael J. Zyphur, Bryan A. Lukas, Ingo O. Karpen, Liliana L. Bove

Publikováno v: Journal of Retailing. 91:89-108

A firm's ability to offer better service and to co-create valuable customer experiences is critically important to achieving competitive advantage. Service-dominant (S-D) logic, along with resource and capability perspectives, provides the underlying

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c23c9669eaf047fe16f2d52cceb7539c
https://doi.org/10.1016/j.jretai.2014.10.002

The halo model of origin images: Conceptualisation and initial empirical test

Autor: Alexander Josiassen, Bryan A. Lukas, A. George Assaf, Gregory J. Whitwell

Publikováno v: Journal of Consumer Behaviour. 12:253-266

National origin has gained importance as a marketing tool for practitioners to sell their goods and services. However, because origin-image research has been troubled by several fundamental limitations, academia has become sceptical of the current st

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b8ef9080adadb22f2e6feb79c1718aca
https://doi.org/10.1002/cb.1405

Why do Customers Get more than They Need? How Organizational Culture Shapes Product Capability Decisions

Autor: Bryan A. Lukas, Jan B. Heide, Gregory J. Whitwell

Publikováno v: Journal of Marketing. 77:1-12

The capability level of a product that a firm provides to a customer is an important marketing decision. In the extant literature, the normative heuristic for this decision is one of matching—of providing product capability levels that meet custome

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cf717d36ce63f7a8faca19f144059ee8
https://doi.org/10.1509/jm.10.0182

Linking Service-Dominant Logic and Strategic Business Practice

Autor: Ingo O. Karpen, Liliana L. Bove, Bryan A. Lukas

Publikováno v: Journal of Service Research. 15:21-38

Service-dominant (S-D) logic can function as a strategic business logic that portrays creating superior value in conjunction with—rather than for—customers as a source of competitive advantage for organizations. From this perspective, strategy is

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f615ca7aab51ceb6531b4182b3cef193
https://doi.org/10.1177/1094670511425697