Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Bruno Melo Moura"'
Publikováno v:
REGE Revista de Gestão, Vol 31, Iss 3, Pp 275-290 (2024)
Purpose – Sports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is the case of the American sports leagues, with emphasis on the National Basketball Association (NBA), whose largest
Externí odkaz:
https://doaj.org/article/0c658c95bb4b4126a66f18227c95e0a0
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 64, Iss 2 (2024)
Com base no referencial foucaultiano, a presente pesquisa tem como objetivo analisar como o prossumo dos fãs em relação ao paratexto dos produtos midiáticos revela a governamentalidade de consumidores. Para investigar esse fenômeno, uma genealog
Externí odkaz:
https://doaj.org/article/bb628223cabf4a56b33701d58e6c15c0
Publikováno v:
Revista Eletrônica de Ciência Administrativa, Vol 21, Iss 3, Pp 537-563 (2022)
Indie emerged as sound and creative experimentations that sought to move away from the mainstream music. This conception, applied to a musical genre, can be understood as an aesthetic conception. Foucault points out that the search for an aesthetic t
Externí odkaz:
https://doaj.org/article/650224a1c9ec474591983952de145360
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 63, Iss 3 (2023)
Este estudo utiliza a teoria da subjetividade de Foucault para compreender melhor como os antifãs reagem à inserção de identidades políticas nas narrativas dos produtos midiáticos, levando em consideração a crescente inserção da representat
Externí odkaz:
https://doaj.org/article/ffd76bfe59c94d42951af484b296d64f
Publikováno v:
REGE Revista de Gestão, Vol 29, Iss 1, Pp 55-75 (2021)
Purpose – Fans have been characterized as specialized consumers who often express disagreements with the entertainment industry's decisions, especially when it comes to the original content of the works that serve as the basis for the development o
Externí odkaz:
https://doaj.org/article/89201bafa0be412ea2041b0c32c91696
Autor:
André Luiz Maranhão de Souza-Leão, Bruno Melo Moura, Walber Kaíc da Silva Nunes, Vitor de Moura Rosa Henrique, Italo Rogerio Correia de Santana
Publikováno v:
REGE Revista de Gestão, Vol 27, Iss 4, Pp 335-352 (2020)
Purpose – Fans are proactive consumers of pop culture products, who can be seen as prosumers. Fanvideo production is one of their most widespread practices in the participatory culture scenario. Thus, the aim of the present study is to analyze how
Externí odkaz:
https://doaj.org/article/9d4ee2dfdfa0438da69133f963a9d99c
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 62, Iss 2 (2022)
The current study takes the subculture of fans as being the core of productive consumers, and assumes consumption to be a subjectivation practice based on Foucault's theory, which defines subjectivity as the result of an ethical and aesthetic elabora
Externí odkaz:
https://doaj.org/article/b0ee2a881f4e480d9457f87ee9b67e0f
Publikováno v:
Cadernos EBAPE.BR, Vol 18, Iss 3, Pp 595-608 (2020)
Abstract Brazilians watching the US National Football League (NFL) interact on social media during the broadcast of league games. Since fan consumption practices can establish identities from the intensity of involvement with media products, this res
Externí odkaz:
https://doaj.org/article/5772ce4494a04feba3a397c4ffe2150e
Publikováno v:
Innovation & Management Review, Vol 17, Iss 3, Pp 251-266 (2020)
Purpose – The National Football League (NFL), the most lucrative sports league in the world, has its second largest foreign audience in Brazil. Its Brazilian broadcasts stimulate the audience to extrapolate television reception and interact through
Externí odkaz:
https://doaj.org/article/2928059d00b54702b03a8cb1e695871a
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 62, Iss 2 (2021)
O presente estudo toma a subcultura de fãs como seio de um consumidor produtivo e assume o consumo como prática subjetivadora, baseado na teoria foucaultiana que define a subjetividade como resultado de uma elaboração ética e estética. Com isso
Externí odkaz:
https://doaj.org/article/f41557c181be4d7582b044ffdbfa95a1