Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Bruno Duarte Abreu Freitas"'
Autor:
Bruno Duarte Abreu Freitas
Publikováno v:
Scientific Annals of Economics and Business, Vol 70, Iss 3, Pp 421-458 (2023)
In less than 10 years, esports have turned into a global phenomenon with a large following that rivals the audience size of popular established sports. This has resulted in a massive influx of esports sponsors. However, because it appeared and evolve
Externí odkaz:
https://doaj.org/article/8aa203feb6a04f1a8dc9d4cb20a332f4
Publikováno v:
Scientific Annals of Economics and Business, Vol 67, Iss 4, Pp 495-515 (2020)
This research aimed to identify how esports sponsorships affect the sponsors’ brand image. An exploratory focus was adopted along with a convergent-parallel mixed method with equal status. Twenty-two experts in esports sponsorships were interviewed
Externí odkaz:
https://doaj.org/article/c2ff8771dc584e72ba806f0ecd811733
Publikováno v:
Scientific Annals of Economics and Business, Vol 67, Iss 3, Pp 363-387 (2020)
This paper aimed to determine what types of relevant-added value esports fans most want sponsors to bring to them and to the competitive gaming industry. A review of the literature permitted the development of a conceptual model which was subsequentl
Externí odkaz:
https://doaj.org/article/2aada7fb09fa40318297913ca425f72b
Publikováno v:
Journal of Contemporary Marketing Science. 4:397-423
PurposeThis research aims to identify how important it is that brands incorporate relevant-added value into their esports sponsorships.Design/methodology/approachThis exploratory research applied a convergent-parallel mixed method with equal status.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0108732ab43976308a070077683740b4
https://doi.org/10.1108/jcmars-03-2021-0009
https://doi.org/10.1108/jcmars-03-2021-0009
Publikováno v:
Transnational Marketing Journal. 9:495-515
This research aimed to determine if disreputable behaviour in esports is a threat to its sponsors. An exploratory design and a convergent-parallel mixed method with equal status were used. Esports sponsorship experts (N = 22) were interviewed via dig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::914521e8bcc88210121860c009935dc5
https://doi.org/10.33182/tmj.v9i2.1542
https://doi.org/10.33182/tmj.v9i2.1542
Publikováno v:
Esports and the Media ISBN: 9781003273691
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f34b8d5e861222ffa0ddfb5badc20f4
https://doi.org/10.4324/9781003273691-9
https://doi.org/10.4324/9781003273691-9
Publikováno v:
Contemporary Management Research. 17:27-64
Both esports sponsors and academia are not aware of how disreputable behavior in the esports scene can negatively affect their brands. Hence, this research aimed at identifying which types of disreputable behavior in competitive gaming present the bi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f2d49d82a61266d53d57d43dd35f07ce
https://doi.org/10.7903/cmr.20779
https://doi.org/10.7903/cmr.20779
Publikováno v:
Scientific Annals of Economics and Business, Vol 67, Iss 4, Pp 495-515 (2020)
This research aimed to identify how esports sponsorships affect the sponsors’ brand image. An exploratory focus was adopted along with a convergent-parallel mixed method with equal status. Twenty-two experts in esports sponsorships were interviewed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7bbe922632ef5deee4c96750afc28f90
http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1500
http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1500
Publikováno v:
Scientific Annals of Economics and Business, Vol 67, Iss 3, Pp 363-387 (2020)
This paper aimed to determine what types of relevant-added value esports fans most want sponsors to bring to them and to the competitive gaming industry. A review of the literature permitted the development of a conceptual model which was subsequentl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::747311ae531432ac223d8aea82dd4f86
http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1062
http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1062
Publikováno v:
Scientific Annals of Economics and Business. 67:311-331
Decision making based on information provided by an enterprise accounting information system, is essential for sustainable development and enterprises growth. Besides widely used prediction models for an assessment of the financial distress, there is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::554769e05324ef6f7195c5f24538329b
https://doi.org/10.47743/saeb-2020-0017
https://doi.org/10.47743/saeb-2020-0017