Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Bruce R. Klemz"'
Publikováno v:
Business and Professional Communication Quarterly. 82:317-336
Previous studies have noted the difficulties students have in understanding and adapting to professional workforce policies, especially mobile device usage and e-etiquette. This study focuses on determining how closely students and working profession
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a60ef4a89eb4403cac77c54dcc7bbb2e
https://doi.org/10.1177/2329490619836452
https://doi.org/10.1177/2329490619836452
Autor:
Bruce R. Klemz, Emil B. Towner
Publikováno v:
Business and Professional Communication Quarterly. 79:331-347
Students raised with pervasive technology are believed to have developed skills and ways of thinking that require new approaches to education. Often, social media is lauded as the answer, but a large gap remains in understanding student preferences r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14f418a7abaf7d6d2307ff30cffe0925
https://doi.org/10.1177/2329490615628017
https://doi.org/10.1177/2329490615628017
Publikováno v:
Service Business. 2:127-145
As global trends regarding increased mergers and acquisitions continue, small local retailers must learn how to fend off these strong attackers. We assess key services strategies when small-local retailers compete against large-national retailers in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::35fae23ce8b4470e7f6d84dc2d459067
https://doi.org/10.1007/s11628-007-0028-9
https://doi.org/10.1007/s11628-007-0028-9
Publikováno v:
Health marketing quarterly. 32(1)
HIV/AIDS has led to an enormous demand for health care in the developing world and many governments have opted to capitalize on altruistic home-based caregivers. These caregivers are mainly poor older women and their financial survival is critically
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::157fff009df28a86ef28d51770e9ea8a
https://pubmed.ncbi.nlm.nih.gov/25751320
https://pubmed.ncbi.nlm.nih.gov/25751320
Publikováno v:
European Journal of Marketing. 40:590-610
PurposeThe purpose of this study is to assess differences between the guidance offered by cultural studies in the services literature and the retailing literature for emerging markets. To research these differences, the role that the contact person h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::783f1cd647a675508e078396a9e32459
https://doi.org/10.1108/03090560610657859
https://doi.org/10.1108/03090560610657859
Publikováno v:
International Journal of Electronic Commerce. 8:31-50
Given the challenges of increasing margins and building a loyal customer base, the interaction between pricing and customer satisfaction is of great interest to e-tailers. The present research models the relationships between e-tailer pricing, price
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69a937d2ff048e422937567d89cbc4ef
https://doi.org/10.1080/10864415.2003.11044291
https://doi.org/10.1080/10864415.2003.11044291
Publikováno v:
Journal of Services Marketing. 17:609-620
Services managers are dependent on forecasting purchase behavior when making resource allocation decisions. Purchase intentions are commonly used as a basis to forecast purchase behavior. This practice is, however, not without its critics. In a study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09aa22ae5ca1d9ba04afcc7d7e7c46f7
https://doi.org/10.1108/08876040310495636
https://doi.org/10.1108/08876040310495636
Autor:
Thomas S. Gruca, Bruce R. Klemz
Publikováno v:
Psychology and Marketing. 20:999-1016
Current marketing research on response to entry assumes that an incumbent decision maker faces potential rivals one at a time as in a series of duels. In many circumstances, however, an incumbent decision maker faces a large number of entrants simult
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9aede5ab6b4b745b0a58c0cc7c8db5a8
https://doi.org/10.1002/mar.10106
https://doi.org/10.1002/mar.10106
Publikováno v:
Journal of Marketing Education. 25:130-142
The delivery of marketing education seems to be rapidly shifting toward pedagogy rich in experiential learning and strongly supported with educational technology. This study integrates and extends previous research efforts and investigates the simult
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba0d3b181034b3403a58cada36206161
https://doi.org/10.1177/0273475303254004
https://doi.org/10.1177/0273475303254004
Autor:
Bruce R. Klemz, Thomas S. Gruca
Publikováno v:
European Journal of Operational Research. 146:621-633
Identifying an optimal positioning strategy for new products is a critical and difficult strategic decision. In this research, we develop a genetic algorithm based procedure called GA SEARCH that identifies optimal new product positions. In two simul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d8d35115f17248fe385611f50798814
https://doi.org/10.1016/s0377-2217(02)00349-1
https://doi.org/10.1016/s0377-2217(02)00349-1