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Akademický článek
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Publikováno v:
In Safety Science December 2018 110 Part A:336-343
Publikováno v:
Acta Graphica; Mar2024, Vol. 32 Issue 1, p41-47, 7p
Transparency of packaging material can assist consumers to make better choices because it allows them to inspect the product visually before buying it. This study investigated the influence of material transparency on visual perception of the packagi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::10ac0291154b936b71b804cde1ceb7f2
https://www.bib.irb.hr/1204877
https://www.bib.irb.hr/1204877
Previous studies have shown that packaging design can influence people’s expectations regarding product attributes. This study explored the role of packaging visual design in presenting a non-visual attribute (i.e. odor) by investigating consumers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::7b7029f87c5aae9699b3645948196029
https://www.bib.irb.hr/1229699
https://www.bib.irb.hr/1229699
Previous research on logo design indicated that colour and shape can both influence people’s perception of a logo and brand values. Thus, the purpose of this study was to test the hypothesis that colour hue, typeface style, and shape design may imp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::16447c320913e57e73d2d539a248a90c
https://www.bib.irb.hr/1283326
https://www.bib.irb.hr/1283326
Dizajn ambalaže može značajno utjecati na dojam potencijalnog kupca o proizvodu koji se u njoj nalazi. Dosadašnja istraživanja pokazala su da manipulacije slikovnim i tekstualnim elementima na ambalaži mogu rezultirati utjecajem na potrošače
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::a0746a884b8e8c17334ed54ad872fd6d
https://www.bib.irb.hr/1253926
https://www.bib.irb.hr/1253926
The paper presents the process of designing natural cosmetic products based on visual (i.e., pictorial elements) and technical attributes (i.e. packaging shape and material) which give a sense of naturalness and indicate sustainability and ecological
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::e8d75f64484a88c2ab81ea8238525b7b
https://www.bib.irb.hr/1213369
https://www.bib.irb.hr/1213369
Previous research reported on the significant role that packaging visual elements play in food context. Still, little is known about how typeface design can influence consumer expectations and stimulate their food choices in the case of spices. Thus,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::80f521a190655fb39eff64585e4ad916
https://www.bib.irb.hr/1191349
https://www.bib.irb.hr/1191349