Zobrazeno 1 - 10
of 39
pro vyhledávání: '"Broekhuizen, T.L.J."'
Publikováno v:
In Journal of Business Research January 2021 122:902-914
Akademický článek
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Autor:
Broekhuizen, T.L.J.1 (AUTHOR) t.l.j.broekhuizen@rug.nl, Broekhuis, M.2 (AUTHOR) h.broekhuis@rug.nl, Gijsenberg, M.J.3 (AUTHOR) m.j.gijsenberg@rug.nl, Wieringa, J.E.3 (AUTHOR) j.e.wieringa@rug.nl
Publikováno v:
Journal of Business Research. Jan2021, Vol. 122, p847-852. 6p.
Autor:
Broekhuizen, T.L.J., Hoffmann, A.O.I.
Publikováno v:
Journal of Interactive Advertising, 12(2), 29-43
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::8a824cef0f581359b6ec498b58f3ffe4
https://research.rug.nl/en/publications/cece81b4-99f4-4fda-b2ed-4e7ae707fa64
https://research.rug.nl/en/publications/cece81b4-99f4-4fda-b2ed-4e7ae707fa64
Publikováno v:
The Journal of Product Innovation Management, 28(2), 204-217. Wiley
This paper uses a mixed method approach to show how cross-cultural differences in social influences can explain differences in distributions of market shares in different markets. First, we develop a realistic agent-based model that mimics the behavi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::d443d375a2f3777596087531a755476d
https://research.rug.nl/en/publications/1424e0d2-528d-4e63-816e-033b10600a7e
https://research.rug.nl/en/publications/1424e0d2-528d-4e63-816e-033b10600a7e
Autor:
Broekhuizen, T.L.J., Huizingh, K.R.E.
Publikováno v:
Management Research News, 32(5), 440-457
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::ab80b9e3bcfa79d9ae14cc6f86f71aea
https://research.rug.nl/en/publications/1deb9800-087d-43e3-b08c-fc528fb353ac
https://research.rug.nl/en/publications/1deb9800-087d-43e3-b08c-fc528fb353ac
Autor:
Broekhuizen, T.L.J., Redczus, R.
Publikováno v:
MarketingMAX, 12, 1-1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::11dba1d4a08e015246133a277dc385b7
https://research.rug.nl/en/publications/de50677d-2954-4e0e-8a2a-3f866945bda9
https://research.rug.nl/en/publications/de50677d-2954-4e0e-8a2a-3f866945bda9
Autor:
Broekhuizen, T.L.J., Jager, W.
Publikováno v:
Twinkle Magazine, 2(February), 55-56
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::b6ba86f6b780096419b14efa76d283f8
https://research.rug.nl/en/publications/4e95af42-a953-418a-9cd1-190213e88e58
https://research.rug.nl/en/publications/4e95af42-a953-418a-9cd1-190213e88e58
Autor:
Broekhuizen, T.L.J.
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online. It synthesizes the E-Commerce and perceived value literature to develop a conceptual model that explains online and offline purchase intentions. B
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::11592a2240ee773e703922e168511233
https://research.rug.nl/en/publications/9bcd186e-e021-41b7-ac8e-7932af67b4f1
https://research.rug.nl/en/publications/9bcd186e-e021-41b7-ac8e-7932af67b4f1
Autor:
Broekhuizen, T.L.J., Hoekstra, J.C.
Publikováno v:
Tijdschrift voor Marketing, 58-69
ISSUE=maart;STARTPAGE=58;ENDPAGE=69;TITLE=Tijdschrift voor Marketing
ISSUE=maart;STARTPAGE=58;ENDPAGE=69;TITLE=Tijdschrift voor Marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::6642ebca32b30dbae0f3497b0e45b2b5
https://research.rug.nl/en/publications/d924b777-2742-4132-bb9f-2890fba13845
https://research.rug.nl/en/publications/d924b777-2742-4132-bb9f-2890fba13845