Zobrazeno 1 - 10
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pro vyhledávání: '"Brittany R. L. Duff"'
Autor:
Giang V. Pham, Brittany R. L. Duff
Publikováno v:
PLoS ONE, Vol 17, Iss 5 (2022)
Flow (state of intense focus) during media use has been largely considered a desirable experience, with technologies developed to maximize the chance of encountering flow in computer-mediated environments. However, the total absorption of attention d
Externí odkaz:
https://doaj.org/article/2ade9862949a4afa90359cb067494aa7
Publikováno v:
Social Behavior and Personality: an international journal. 49:1-7
While media multitasking is an emerging issue, little is known about the underlying motivations of this behavior. We ran a large-scale online study with 351 Facebook users to examine people who multitask when using social media, and why they multitas
Publikováno v:
Journal of Current Issues & Research in Advertising. 42:411-424
The rise of mobile usage, as well as increasing amount of information, contributes to the individual’s inattention to ads and multitasking behavior. In many situations, multitasking has taken atten...
Publikováno v:
Journal of Interactive Advertising. 20:289-302
Social media affords users the ability to control how they present themselves to their audience. People generally choose to show an ideal self-image on social media. However, this may be dependent ...
Publikováno v:
New Media & Society. 23:1506-1526
Self-endorsement—depicting the “self” as an endorser of a brand—represents a potentially powerful advertising strategy made possible by new media. This experiment tests the hypothesis that receiving brand recommendations from an intelligent p
Autor:
Giang V. Pham, Brittany R. L. Duff
Publikováno v:
PloS one. 17(5)
Flow (state of intense focus) during media use has been largely considered a desirable experience, with technologies developed to maximize the chance of encountering flow in computer-mediated environments. However, the total absorption of attention d
Publikováno v:
Proceedings of the ACM on Human-Computer Interaction. 3:1-26
Videos are essential for successful crowdfunding campaigns. However, without knowledge of the underlying persuasion factors, novice entrepreneurs may find it difficult to optimize their videos for success. This paper presents VidLyz, a novel assistiv
Publikováno v:
International Journal of Advertising. 39:631-654
People frequently do not pay full attention to advertising messages to which they are exposed. While external distraction such as active avoidance (e.g., multitasking while ads play) or background ...
Publikováno v:
Psychology & Marketing. 36:989-1002
Publikováno v:
Resources, Conservation and Recycling. 144:276-284
The foodservice industry generates food waste by disposing of unserved food in the kitchen as well as uneaten food from consumers’ plates. In all-you-care-to-eat dining settings, such as university dining halls or buffet-style restaurants, food was