Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Brigitte Burgess"'
Publikováno v:
Journal of Applied Marketing Theory, Vol 8, Iss 2 (2018)
This research explores the influence of value perception on tourists’ souvenir purchase decisions. A convenience sample of 380 respondents from a Southeastern U.S. university completed survey instruments regarding their destination, shopping venue,
Externí odkaz:
https://doaj.org/article/750bb8a9573d4939a8fd3f13e6d39340
Publikováno v:
Journal of Marketing Education. 44:235-249
This study examined the impact of shared responsibility on the relationship between marketing and other business students’ coping strategies and their satisfaction with the rapid transitioning to remote learning and academic performance expectation
"Mississippi Cotton: Weaving Futures 2015" was a collaborative project based on a joint partnership of three universities with merchandising programs in Mississippi. The goals of the project were to (1) inspire students to pursue careers in the tex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::715ada0c58b57efc5ffeb2d2ac188b6d
https://doi.org/10.31274/itaa_proceedings-180814-1513
https://doi.org/10.31274/itaa_proceedings-180814-1513
Autor:
Brigitte Burgess
Publikováno v:
Journal of Marketing Education. 34:284-296
Educators continually seek innovative methods by which to engage students. Kolb’s experiential learning theory was a catalyst for designing and incorporating a pop-up retail consignment store into a junior level retail promotion course. After five
Publikováno v:
Family and Consumer Sciences Research Journal. 40:361-372
University faculty are increasingly assuming responsibility for program assessment, with results being used in part to determine program quality. In some cases, results are being used to rationalize allocation of shrinking university resources. As a
The purpose of this presentation is to share procedures developed to facilitate inter-university collaboration and to share knowledge and details regarding planning, teaching, research, and outreach activities.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cad7504bab3f579b144c55438795da1a
https://doi.org/10.31274/itaa_proceedings-180814-67
https://doi.org/10.31274/itaa_proceedings-180814-67
Autor:
Erin Drake-Bridges, Brigitte Burgess
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 14:624-633
PurposeThis paper seeks to shed light on the behaviors of a group of consumers referred to as “tween”, a sub‐group of Generation Y, described as pre‐adolescents, aged 9 to 15, who are be“tween” the children and juniors markets, by taking
Autor:
Brigitte Burgess
Publikováno v:
Family & Consumer Sciences Research Journal. 38:88-104
This article applies the multidimensional model of scholarship of teaching (K. Trigwell, E. Martin, J. Benjamin, & M. Prossoer, 2000) to selected components from a term project used in a junior-level promotion and retail analysis course to show how t
Autor:
Brigitte Burgess, Naz Kaya
Publikováno v:
Environment and Behavior. 39:859-876
Students' degree of territoriality based on gender and seat preferences in different types of classroom arrangements was studied. The types of classroom arrangements included rows of tablet-arm chairs, U-shaped, clusters, and rows of tables with indi
Autor:
Brigitte Burgess
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 7:259-271
The introduction of television (TV) home shopping and other non‐store shopping formats is one way by which retailers have tried to meet the evolving needs of consumers. Using risk perception as the theoretical framework, the objective of this study