Zobrazeno 1 - 10
of 79
pro vyhledávání: '"Brighton Nyagadza"'
Publikováno v:
Future Business Journal, Vol 10, Iss 1, Pp 1-14 (2024)
Abstract It is of interest to examine how consumers perceive luxury brands with the different elements of authenticity, leading to brand image, for companies to create and build a brand that is conducive to influence purchase intention. Through a pro
Externí odkaz:
https://doaj.org/article/53c354bd2b1247bc8ba133e981cd9b00
Publikováno v:
Future Business Journal, Vol 10, Iss 1, Pp 1-16 (2024)
Abstract The study conducts a comprehensive retrospective analysis of the social media marketing literature along with text mining and bibliometric analysis using data obtained from the Scopus database. The analysis is conducted for the literature pu
Externí odkaz:
https://doaj.org/article/616a3c06134c4fe698da64d149db6db7
Publikováno v:
Computers in Human Behavior Reports, Vol 16, Iss , Pp 100483- (2024)
This study is a comprehensive retrospective bibliometric and topic modelling analysis of customer engagement within the metaverse. We carefully investigated a sample of 409 articles extracted from the Scopus database and used in this analysis. The ai
Externí odkaz:
https://doaj.org/article/acb5dd73597d45a69ff4e461e221a7b3
Publikováno v:
Cogent Social Sciences, Vol 10, Iss 1 (2024)
AbstractThis article aims to explore the concept of tourism festival and event destination branding and relate it to practices in Zimbabwean festivals and tourism events. The article is therefore based on the following objectives: to understand the c
Externí odkaz:
https://doaj.org/article/cfd0fe118d2545118b5d895d57f140f0
Publikováno v:
Sustainable Technology and Entrepreneurship, Vol 3, Iss 1, Pp 100051- (2024)
In light of significant advancements in both theoretical and practical aspects of technopreneurship, supported by empirical research, there remains an unexplored area within the academic domain pertaining to the impact of perceived parents’ entrepr
Externí odkaz:
https://doaj.org/article/a61df0c32a164fedb3030663af5ec44d
Publikováno v:
Cogent Business & Management, Vol 10, Iss 3 (2023)
AbstractThe study focused on the intention to adopt and actual use of virtual reality (VR) glasses to determine tourist destinations amongst Generation Y in South Africa. This study considers the direct influence of perceived usefulness, perceived ea
Externí odkaz:
https://doaj.org/article/a9a0951f5be647269fe1cf02321c24b5
Publikováno v:
Cogent Social Sciences, Vol 9, Iss 1 (2023)
The public sector performance can be judged through the ability to deliver expected service to residents within the community. The purpose of this study was to examine the influence of leadership style and employee-perceived service quality on percei
Externí odkaz:
https://doaj.org/article/e99b861325154d1db1e6e118e7cedc18
Publikováno v:
Cogent Social Sciences, Vol 9, Iss 1 (2023)
As a way of buttressing customer relationship management, it is prudent that banks integrate digital transformation as a matter of urgency. To this end, our study’s objective was to establish the contribution of digital transformation on customer r
Externí odkaz:
https://doaj.org/article/0a16dd1625bc46a6b46f182e6b53fff4
Publikováno v:
Cogent Business & Management, Vol 10, Iss 1 (2023)
AbstractThe paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the Stimuli–Organism–Response (S–O–R) theory that has been broadly explored in consumer research. Following a critical rev
Externí odkaz:
https://doaj.org/article/002120ce774342819cd423ee3d9c9bba
Autor:
Brighton Nyagadza, Gideon Mazuruse, Kennedy Simango, Lovemore Chikazhe, Theo Tsokota, Lesley Macheka
Publikováno v:
Sustainable Technology and Entrepreneurship, Vol 2, Iss 3, Pp 100040- (2023)
Despite noteworthy advancement of theoretical and practical knowledge of social media eWord-of-Mouth with evidence from prior empirical research, the influences consumers’ purchase intentions of commercialised indigenous fruits products in fast mov
Externí odkaz:
https://doaj.org/article/f242da5b38fc45a593d000c6340917a1