Zobrazeno 1 - 10
of 62
pro vyhledávání: '"Brighton N"'
Publikováno v:
International Journal of COPD, Vol Volume 17, Pp 2987-3000 (2022)
Enrico de Nigris,1 Catrin Treharne,2 Nick Brighton,2 Ulf Holmgren,3 Andrew Walker,4 John Haughney5 1Formerly of Global Product and Portfolio Strategy, AstraZeneca, Cambridge, UK; 2Formerly of Health Economic Modelling, Regulatory and Access, Parexel
Externí odkaz:
https://doaj.org/article/8748e70acdde40f985bd7266bc9ee2ce
Akademický článek
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Publikováno v:
Future Business Journal, Vol 10, Iss 1, Pp 1-14 (2024)
Abstract It is of interest to examine how consumers perceive luxury brands with the different elements of authenticity, leading to brand image, for companies to create and build a brand that is conducive to influence purchase intention. Through a pro
Externí odkaz:
https://doaj.org/article/53c354bd2b1247bc8ba133e981cd9b00
Publikováno v:
Future Business Journal, Vol 10, Iss 1, Pp 1-16 (2024)
Abstract The study conducts a comprehensive retrospective analysis of the social media marketing literature along with text mining and bibliometric analysis using data obtained from the Scopus database. The analysis is conducted for the literature pu
Externí odkaz:
https://doaj.org/article/616a3c06134c4fe698da64d149db6db7
Publikováno v:
Computers in Human Behavior Reports, Vol 16, Iss , Pp 100483- (2024)
This study is a comprehensive retrospective bibliometric and topic modelling analysis of customer engagement within the metaverse. We carefully investigated a sample of 409 articles extracted from the Scopus database and used in this analysis. The ai
Externí odkaz:
https://doaj.org/article/acb5dd73597d45a69ff4e461e221a7b3
Publikováno v:
Cogent Social Sciences, Vol 10, Iss 1 (2024)
AbstractThis article aims to explore the concept of tourism festival and event destination branding and relate it to practices in Zimbabwean festivals and tourism events. The article is therefore based on the following objectives: to understand the c
Externí odkaz:
https://doaj.org/article/cfd0fe118d2545118b5d895d57f140f0
Publikováno v:
International Journal of Information Management Data Insights, Vol 4, Iss 2, Pp 100296- (2024)
The metaverse has disrupted the traditional marketing practices and it has potential to transform entire world of marketing activities with thrilling immersive experiences. This study provides an analysis of evolving field of metaverse marketing in t
Externí odkaz:
https://doaj.org/article/42dc2a9ffa8a49b493ec16e3adb16ffa
Publikováno v:
In Value in Health December 2022 25(12) Supplement:S141-S141
Publikováno v:
In Value in Health December 2022 25(12) Supplement:S81-S81
Publikováno v:
Sustainable Technology and Entrepreneurship, Vol 3, Iss 1, Pp 100051- (2024)
In light of significant advancements in both theoretical and practical aspects of technopreneurship, supported by empirical research, there remains an unexplored area within the academic domain pertaining to the impact of perceived parents’ entrepr
Externí odkaz:
https://doaj.org/article/a61df0c32a164fedb3030663af5ec44d