Zobrazeno 1 - 10
of 172
pro vyhledávání: '"Bridget K. Behe"'
Publikováno v:
HortTechnology, Vol 34, Iss 4 (2024)
Online sales of plants are relatively new compared with other products. An online survey was used to measure online and in-store plant/flower spending from 1290 participants. Participants were satisfied with their online plant/flower purchases and sp
Externí odkaz:
https://doaj.org/article/67090975518d42519f011177adb9a5a0
Publikováno v:
HortTechnology, Vol 34, Iss 3 (2024)
The increasing demand for sustainable products has helped spur demand for native plants. This study used an online survey of 2066 US consumers, a factor analysis, and Ward’s linkage cluster analysis to identify unique customer segments in the nativ
Externí odkaz:
https://doaj.org/article/807041564fa2406c8d08528ec8998ff3
Publikováno v:
HortTechnology, Vol 34, Iss 2 (2024)
Plants native to the United States, defined as those being present before European settlement, have aesthetic and environmental benefits. In 2018, only 10% of plant sales were native plants, a plant category that tends to be underrepresented in many
Externí odkaz:
https://doaj.org/article/09b189816a254ca0aeb183e0e9598e3d
Publikováno v:
HortScience, Vol 58, Iss 5, Pp 481-487 (2023)
An online survey of plant purchasers was conducted to ascertain the influence of plant benefits messaging on consumer behavior. Three plant attributes, including type of plant, price, and plant availability, were used to distinguish purchasing prefer
Externí odkaz:
https://doaj.org/article/673d749e8a844660a905af7d7e38b988
Publikováno v:
HortTechnology, Vol 33, Iss 6 (2023)
The US landscape industry consists of 632,000 businesses with >1 million persons employed in 2022. The most common service that landscape service providers (LSPs) perform is pest management. Over the past 25 years, LSPs have been challenged to adopt
Externí odkaz:
https://doaj.org/article/5aafc7c11d5f477d8ca2440ba11a372a
Publikováno v:
Horticulturae, Vol 9, Iss 7, p 740 (2023)
Ornamental plants provide many benefits to humans, including those that affect emotional/mental health, physiological health, social interactions, and economic/financial conditions. However, research related to consumers’ perceived value of ornamen
Externí odkaz:
https://doaj.org/article/47be3cdaa80343c3860fa84430db205d
Autor:
Juliano Martins Ramalho Marques, Ariana P. Torres, Bridget K. Behe, Petrus Langenhoven, Luiz Henrique de Barros Vilas Boas
Publikováno v:
HortTechnology, Vol 31, Iss 5, Pp 595-606 (2021)
Before consumers choose what and how much fruit to buy, they first decide where to buy it. To address the choices of stores for fresh fruits, this study investigated the influence of market attributes and customers’ attitudes toward their purchasin
Externí odkaz:
https://doaj.org/article/8a45192b35ad427989464076f28b42ef
Publikováno v:
HortScience, Vol 56, Iss 6, Pp 659-666 (2021)
Online advertising is becoming a mainstay business practice to reach firms’ customer bases. Yet, the adoption and use of online advertising in the green industry are topics that have not been adequately researched. Using a national survey of green
Externí odkaz:
https://doaj.org/article/fa12d75e467242eb9a8b2d92abb3cbc0
Publikováno v:
HortScience, Vol 56, Iss 6, Pp 695-708 (2021)
The landscape service sector is an important part of the environmental horticulture industry. However, research addressing factors impacting its business and marketing practices are scarce. This manuscript uses data collected via online and mail indu
Externí odkaz:
https://doaj.org/article/d8ed4917e7fd4ce1a32beb76293ef91d
Publikováno v:
HortScience, Vol 55, Iss 6, Pp 795-803 (2020)
The domestic market for melons, Cucumis melo L., has not been well characterized. The 2011 cantaloupe-related foodborne illness outbreak reduced melon production by 32%, and per capita consumption of cantaloupe and honeydew melons has not recovered.
Externí odkaz:
https://doaj.org/article/c5824521fe6c472389cedac51ee98a1f