Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Brice, Helene"'
Autor:
Brice, Helene, Wegner, Trevor
Publikováno v:
Managerial and Decision Economics, 1989 Jun 01. 10(2), 163-171.
Externí odkaz:
https://www.jstor.org/stable/2487020
Autor:
Phillips, Bruce, Brice, Helene
Publikováno v:
International Small Business Journal: Researching Entrepreneurship; Apr1988, Vol. 6 Issue 3, p42-58, 17p
Autor:
Chaplin, Marilyn
Includes bibliography.
Psychographic measures were widely employed in market segmentation studies in the seventies. Psychographics were said to offer marketers quantitative research that resulted in rich descriptive profiles of target segments.
Psychographic measures were widely employed in market segmentation studies in the seventies. Psychographics were said to offer marketers quantitative research that resulted in rich descriptive profiles of target segments.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3158::c439a14cdc21e8ca2757f059ccbe8119
http://hdl.handle.net/11427/17239
http://hdl.handle.net/11427/17239
