Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Brian Walkup"'
Publikováno v:
Sport Marketing Quarterly. 32:47-61
One of the newest opportunities available to sport marketing decision-makers is branding on the game-worn jerseys of teams competing in the National Basketball Association (NBA). Given the novelty of this opportunity, research on the returns marketer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32b53fbfc37b4ff7e65973e62dc2b861
https://doi.org/10.32731/smq.321.032023.04
https://doi.org/10.32731/smq.321.032023.04
Publikováno v:
Journal of Sport Management. 37:73-87
Numerous studies have investigated the influence of sponsors on the sport organizations with whom they partner. However, rather than simply assessing the impact of a new, incremental sponsor, which should result in a net positive for the sponsored or
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4b67822b3bfcf8ee51c280c777034cf
https://doi.org/10.1123/jsm.2021-0292
https://doi.org/10.1123/jsm.2021-0292