Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Brian Walkup"'
Publikováno v:
Sport Marketing Quarterly. 32:47-61
One of the newest opportunities available to sport marketing decision-makers is branding on the game-worn jerseys of teams competing in the National Basketball Association (NBA). Given the novelty of this opportunity, research on the returns marketer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32b53fbfc37b4ff7e65973e62dc2b861
https://doi.org/10.32731/smq.321.032023.04
https://doi.org/10.32731/smq.321.032023.04
Publikováno v:
Journal of Sport Management. 37:73-87
Numerous studies have investigated the influence of sponsors on the sport organizations with whom they partner. However, rather than simply assessing the impact of a new, incremental sponsor, which should result in a net positive for the sponsored or
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4b67822b3bfcf8ee51c280c777034cf
https://doi.org/10.1123/jsm.2021-0292
https://doi.org/10.1123/jsm.2021-0292
Autor:
Crook, Matthew D.1 (AUTHOR), Lynch, Andrew A.2 (AUTHOR), Walkup, Brian R.3 (AUTHOR) bwalkup@rollins.edu
Publikováno v:
Journal of Economics & Finance. Jun2024, Vol. 48 Issue 2, p544-562. 19p.
Publikováno v:
Journal of Sport Management; Mar2023, Vol. 37 Issue 2, p73-87, 15p, 5 Charts
Autor:
Bick, Patty1, Crook, Matthew D.1
Publikováno v:
Journal of Financial Research. Spring2018, Vol. 41 Issue 1, p67-89. 23p. 2 Diagrams, 7 Charts.
Autor:
Itzkowitz, Jennifer1 (AUTHOR) jennifer.itzkowitz@shu.edu, Itzkowitz, Jesse2 (AUTHOR)
Publikováno v:
Journal of Behavioral Finance. Apr-Jun2017, Vol. 18 Issue 2, p180-188. 9p.
Autor:
Flugum, Ryan, Souther, Matthew E.
Publikováno v:
Review of Financial Economics; Jan2020, Vol. 38 Issue 1, p97-140, 44p
Publikováno v:
Corporate Governance: An International Review. Sep2012, Vol. 20 Issue 5, p413-431. 19p.
Publikováno v:
Managerial Finance; 2017, Vol. 43 Issue 11, p1292-1308, 17p