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pro vyhledávání: '"Brian Leemoon"'
Publikováno v:
Global Business Value Innovations ISBN: 9783319779287
This research discusses social commerce in relation to the consumer decision-making process, and how this process is crucial in harnessing the commercial potential of social media resulting in customer value and improved organizational performance. S
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::459c4881e6f95bfd3b132a4353cdc039
https://doi.org/10.1007/978-3-319-77929-4_2
https://doi.org/10.1007/978-3-319-77929-4_2
