Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Brian L. Bourdeau"'
Autor:
Brian L. Bourdeau, Astrid L. Keel
Publikováno v:
Innovative Marketing, Vol 9, Iss 2 (2013)
Externí odkaz:
https://doaj.org/article/c38d6142545945608009c37f46af192d
Publikováno v:
Journal of Business Research. 110:51-64
The findings of this research broadens the theoretical knowledge of facility naming rights/sponsorships by not only confirming prior theoretical models, but by also including the constructs service quality, valence, brand awareness, brand image/ident
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41deeb2612f57b33738575f8d0319e56
https://doi.org/10.1016/j.jbusres.2019.12.036
https://doi.org/10.1016/j.jbusres.2019.12.036
Autor:
Christopher D. Hopkins, Colleen S. Bourdeau, J. Joseph CroninJr., Duane M. Nagel, Brian L. Bourdeau
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Customer loyalty in the service exchange has been shown to be a primary objective when designing and implementing a marketing or service strategy (Cronin et al. 2000). While the extant literature is replete with examples of the importance of loyalty
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6df4ff23ee6fbd98aab45f9033a74e3c
https://doi.org/10.1007/978-3-030-42545-6_121
https://doi.org/10.1007/978-3-030-42545-6_121
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
To date, research has revealed that the concept of customer loyalty is tantamount to gaining strategic success during customer exchanges (Cronin et al. 2000; Wolter et al. 2017). To this end, this paper seeks to determine the antecedents of enhancing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd4066d00eb958a1eb4b509b650a2925
https://doi.org/10.1007/978-3-030-39165-2_160
https://doi.org/10.1007/978-3-030-39165-2_160
Autor:
Christopher D. Hopkins, Duane M. Nagel, Brian L. Bourdeau, Deanne Brocato, J. Joseph CroninJr.
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Mobile shopping apps are becoming a major, if not dominant, marketing tool in twenty-first-century shopping experiences. This technology is used, not just to finalize purchases but to access the information needed to compare prices, assess product an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5441942dc30e9319e58d599497ef8884
https://doi.org/10.1007/978-3-030-02568-7_268
https://doi.org/10.1007/978-3-030-02568-7_268
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Marketers constantly strive to achieve loyal, committed customers, but few companies are ultimately successful. Thus, a better understanding of loyalty, its effects, and an improved measurement model is needed. The current research creates unique mea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::699e897c420330fc60cd10b3fc37fbdd
https://doi.org/10.1007/978-3-319-47331-4_97
https://doi.org/10.1007/978-3-319-47331-4_97
Autor:
Astrid L. Keel, Brian L. Bourdeau
Publikováno v:
Journal of Services Marketing. 28:207-213
Purpose – The purpose of this study is to investigate whether different types of service firms, experience-based or credence-based, benefit equally from the prescription to increase advertising during recessions. Design/methodology/approach – The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::410daa59d4e2698c8fc6657342ff563b
https://doi.org/10.1108/jsm-01-2013-0006
https://doi.org/10.1108/jsm-01-2013-0006
Publikováno v:
Journal of Service Research. 12:138-155
When consumers have to wait, the service delivery process is frequently compromised. The literature suggests that reducing waiting time is beneficial, but for service firms faced with scarce resources this is not always an option. As an alternative s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b0c354809fece866489d498efd98840
https://doi.org/10.1177/1094670509336744
https://doi.org/10.1177/1094670509336744
Publikováno v:
Strategic Management Journal. 28:609-622
The objective of the current study is to provide a preliminary look at the process by which consumers evaluate alliances between service providers. Specifically, the study demonstrates how the service quality of one partner can impact, or ‘spill ov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f3c4f8853d31457b7faaaf32a80c1ceb
https://doi.org/10.1002/smj.617
https://doi.org/10.1002/smj.617
Publikováno v:
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing ISBN: 9783319241821
Up to sixty-five percent of satisfied customers have been found to abandon their current service provider and switch to a competing service provider (Reichheld 1996). This finding is troubling considering the widely held belief that satisfied custome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bb187f8e6a58fff98b7a2ac75756573
https://doi.org/10.1007/978-3-319-24184-5_70
https://doi.org/10.1007/978-3-319-24184-5_70