Výsledky vyhledávání - "Brian Burdick"

Experimental Design in Marketplaces

Autor: Patrick Bajari, Brian Burdick, Guido W. Imbens, Lorenzo Masoero, James McQueen, Thomas S. Richardson, Ido M. Rosen

Publikováno v: Statistical Science.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6b5829a00c2f5aa400b416261a9d4577
https://doi.org/10.1214/23-sts883

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Evaluating the Effect of a Video Education Curriculum for First Time Breast Cancer Patients: a Prospective RCT Feasibility Study

Autor: Nika Sulakvelidze, Sara H. Javid, Brian Burdick, Janice Kim, Virginia G. Kaklamani, Kelsey Baker, Julie R. Gralow, Kay Tilton

Publikováno v: Journal of Cancer Education. 34:1234-1240

Newly diagnosed breast cancer patients seek information through a variety of sources. In this small pilot study, we evaluated the feasibility of providing personalizable breast cancer video education prior to the first oncology consultation and compa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ba2feb47686d5e1619123113f966b4fe
https://doi.org/10.1007/s13187-019-01578-3

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Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System

Autor: Dyng Au, Brian Burdick, Jonathan M. Borchardt, Todd Otis, Brendan Kitts, Amanda Powter

Publikováno v: ICDM Workshops

This paper will show how machine learning and data visualization techniques are being used to execute real television ad buys. We present an innovative data visualization tool which allows users to filter, histogram, and sort so as to identify the te

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e35801cd30a2129e0188c94bee84bd43
https://doi.org/10.1109/icdmw.2013.53

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A High-Dimensional Set Top Box Ad Targeting Algorithm Including Experimental Comparisons to Traditional TV Algorithms

Autor: Dyng Au, Brian Burdick, Brendan Kitts

Publikováno v: ICDM

We present a method for targeting ads on television that works on today's TV systems. The method works by mining vast amounts of Set Top Box data, as well as advertiser customer data. From both sources the system builds demographic profiles, and then

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4136c149f8884a15f5d54bfcafa9bfab
https://doi.org/10.1109/icdm.2013.169

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Real-Time Television ROI Tracking Using Mirrored Experimental Designs

Autor: Brendan Kitts, Dyng Au, Brian Burdick

Publikováno v: Lecture Notes in Computer Science ISBN: 9783642403187
PAKDD Workshops

Real-time conversion tracking is the holy grail of TV advertisers. We show how to use thousands of tiny areas available via commercial cable and satellite systems to create low cost tracking cells. These areas are created as "mirrors" of a national c

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e1ab2b361f59c617e5579343d2b7152d
https://doi.org/10.1007/978-3-642-40319-4_9

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Attribution of Conversion Events to Multi-channel Media

Autor: Amanda Powter, Brian Burdick, Brendan Kitts, Liang Wei, Dyng Au

Publikováno v: ICDM

This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have ca

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d71956e2a9b643af6db140cd804709dc
https://doi.org/10.1109/icdm.2010.161

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