Zobrazeno 1 - 10 of 15 pro vyhledávání: '"Brett Robbs"'
2
Learning from the Best: A Study of the Growth, Goals and Methods of Exemplary Teachers
Autor: Brett Robbs, Sheri J. Broyles
Publikováno v: Journal of Advertising Education. 16:5-14
This study provides insight into the growth of 15 exemplary advertising teachers, including the approaches and attributes essential to their success. It is based on interviews with teachers characterized as exemplary because of their experience and t
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e005ddc6e45ef72b590f4052584aaaf9
https://doi.org/10.1177/109804821201600202
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4
Account Management and the Changing Advertising Landscape
Autor: Brett Robbs, Carla V. Lloyd
Publikováno v: Journal of Advertising Education. 12:26-33
Account management is neither new nor trendy. Yet, it retains its appeal for students entering the advertising profession. In fact, in surveys conducted among the finalists in the American Advertising Federation National Student Advertising competiti
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c13fe3e1e09074b2bf64c1f31e24b900
https://doi.org/10.1177/109804820801200106
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8
The Advertising Marketplace and the Media Planning Course
Autor: Brett Robbs, Carla V. Lloyd, Janet S Slater
Publikováno v: Journalism & Mass Communication Educator. 55:4-13
The media world has been rocked by change. New technologies, approaches and structures are radically challenging "old ways" of delivering, planning, buying, and selling media. Media planning professionals must find ways to deliver messages to consume
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1460c2959852d9c5e3bd3d9a22e8df8e
https://doi.org/10.1177/107769580005500302
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