Zobrazeno 1 - 10
of 55
pro vyhledávání: '"Brett A. S. Martin"'
Publikováno v:
Australasian Marketing Journal. 31:135-141
This research investigates how materialism as a personality trait can impact consumers’ intention to create brand-related user-generated content (UGC) and positive WOM on Facebook. The research involved three studies. Study 1 was an online survey i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f35bff6ebe627f239141dfe6f5864f31
https://doi.org/10.1177/18393349211054230
https://doi.org/10.1177/18393349211054230
Publikováno v:
Australasian Marketing Journal. :144135822311676
This conceptual paper defines and gives examples of biometrics, explains how biometric tracking is currently used (e.g. to predict IQ), and presents innovative future uses of biometric tracking (e.g. to customize the price of products in real time).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe8b4639030a762dee7c280dfbff17dc
https://doi.org/10.1177/14413582231167645
https://doi.org/10.1177/14413582231167645
Publikováno v:
Psychology & Marketing. 38:183-195
The present research builds upon the touch literature to show that the salience of haptic product attributes related to product surface texture (smooth, rough) and weight (light weight, heavy weight) influence consumer product impressions. We propose
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef2d816a495f1b032ecb7f82ce124905
https://doi.org/10.1002/mar.21433
https://doi.org/10.1002/mar.21433
Publikováno v:
Journal of Hospitality and Tourism Management. 44:108-111
This research note investigates how consumers’ individual differences are associated with their attitude towards trip advice that has been curated by artificial intelligence (AI). Individual difference factors (anthropomorphic tendency, need for co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01f8a3dd0e3204b78eac707ffc683182
https://doi.org/10.1016/j.jhtm.2020.06.004
https://doi.org/10.1016/j.jhtm.2020.06.004
Publikováno v:
Journal of Marketing, 83(6), 76-92. American Marketing Association
Like Cinderella, many repurposed products involve a biographical transformation, from a tattered past identity (e.g., an old airbag) to a product with a valuable but different new identity (e.g., a backpack made from an airbag). In this article, the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7669eaeccf0de7656eadbcf8142a6141
https://doi.org/10.1177/0022242919872156
https://doi.org/10.1177/0022242919872156
Publikováno v:
Journal of Business Research. 99:332-337
This article examines why consumers choose to research their ancestry using commercial available products. Prior research suggests this is a voyage of personal discovery. We take this voyage and review consumer interest in ancestral products (e.g., D
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bbede7c26828817ca7532bae60666302
https://doi.org/10.1016/j.jbusres.2018.12.065
https://doi.org/10.1016/j.jbusres.2018.12.065
Publikováno v:
Personality and Individual Differences. 141:196-199
This research examined the relationship between different measures of narcissism and a range of consumption behaviors. Measures of individual, communal, and collective narcissism were correlated with three sets of consumption behaviors termed vanity,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e3cf51d35d71c9125c629235facd478d
https://doi.org/10.1016/j.paid.2019.01.014
https://doi.org/10.1016/j.paid.2019.01.014
Publikováno v:
Journal of Hospitality and Tourism Management. 38:58-65
This research examines the impact of Chinese tourists' level of entitlement (i.e., a belief they deserve more than others) on their responses to testimonials for a missed benefit. Missed benefits are destination activities which are no longer availab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38c85115f0e3f876a7e4f6814295e43d
https://doi.org/10.1016/j.jhtm.2018.11.004
https://doi.org/10.1016/j.jhtm.2018.11.004
Publikováno v:
European Journal of Marketing. 52:2173-2190
Purpose This paper aims to examine how a shopper’s level of psychological entitlement influences how consumers respond to different types of apology by a service provider. Design/methodology/approach Two experiments were performed. Study 1 tests th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f22eb5c87125f1f78a4566d7f9a37d10
https://doi.org/10.1108/ejm-02-2017-0165
https://doi.org/10.1108/ejm-02-2017-0165
Publikováno v:
Journal of Strategic Marketing. 28:60-69
This study investigates how a consumer’s view of the brand personality of a holiday destination influences their destination attitude. While brand personality and brand attitudes have been well studied, destination personality and destination attit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bbad9a6b09e1a58adea16a1fa39ec4a
https://doi.org/10.1080/0965254x.2018.1485726
https://doi.org/10.1080/0965254x.2018.1485726