Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Brent L. Baker"'
Publikováno v:
Journal of Business Research. 108:259-267
Few scholarly articles explore the history of marketing beyond the commonly accepted origins. Even fewer studies explore the role of the entrepreneur in early markets and economies or how entrepreneurs adapted as the world economy shifted. Aside from
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60861a1e556e9f13929cabb4433e49a1
https://doi.org/10.1016/j.jbusres.2019.10.040
https://doi.org/10.1016/j.jbusres.2019.10.040
Publikováno v:
European Journal of Marketing. 54:109-144
Purpose This paper aims to investigate the emerging relevance of gratitude within a contracted, long-term business-to-business context. Specifically, the authors examine the relationships between personality, gratitude and performance in franchisor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d9e999c21b9333a7a8f17b48a0d551e
https://doi.org/10.1108/ejm-07-2018-0458
https://doi.org/10.1108/ejm-07-2018-0458
Publikováno v:
Journal of Strategic Marketing. 28:702-726
This study utilises an evolutionary psychology theoretical lens in investigating the motivational incentives governing part-time franchise adoption. Applying a qualitative approach with 26 intervie...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f803c67e7229d581a97d783d0d4a6f50
https://doi.org/10.1080/0965254x.2019.1570315
https://doi.org/10.1080/0965254x.2019.1570315
Autor:
Brent L. Baker
Publikováno v:
Handbook of Research on Distribution Channels. :486-515
There is a preponderance of research documenting the benefits associated with adopting a relationship marketing (RM) strategy. However, there is a nascent stream of literature which suggests the adoption of an RM strategy may actually diminish organi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::237cb46162b48453f4fe7e42c911d501
https://doi.org/10.4337/9780857938602.00033
https://doi.org/10.4337/9780857938602.00033
Publikováno v:
Australasian Marketing Journal. 26:49-58
To the best of our knowledge, the research reported here represents the first attempt to analyze how beliefs and attitudes toward one's own abilities influence business form choice. We present a set of five hypotheses associated with an individual's
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f96970aeb4d8eb70e778c9a8353ec2da
https://doi.org/10.1016/j.ausmj.2017.10.001
https://doi.org/10.1016/j.ausmj.2017.10.001
Publikováno v:
Journal of Small Business Management. 55:275-298
Set within a franchising context that is an integral and significant component of the small business sector, this paper is the first attempt at modeling the sentiment of gratitude, a critical nascent relationship construct, as mediating the linkage b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2407e5dda41baf86534b1634ee979219
https://doi.org/10.1111/jsbm.12263
https://doi.org/10.1111/jsbm.12263
Publikováno v:
Journal of Marketing Channels. 23:97-113
The knowledge-based view (KBV) holds that the knowledge that an organization possesses is its most important strategic resource. Despite how important the adequate use of knowledge is to franchise system success, the KBV has yet to guide many franchi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::836ec317a66d5094153fbfdb6823f67d
https://doi.org/10.1080/1046669x.2016.1186470
https://doi.org/10.1080/1046669x.2016.1186470
Autor:
Brent L. Baker, William C. Lesch
Publikováno v:
Journal of Macromarketing. 33:322-341
Macromarketing has traditionally accounted for the influences of political, social, technological, legal, and economic forces on marketing. Equally powerful and prevalent, the ethical and equitable expectations resident in the environment have more t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c0bd2439dc24fbc80735d3da54712a40
https://doi.org/10.1177/0276146713497962
https://doi.org/10.1177/0276146713497962
Publikováno v:
European Journal of Marketing. 47:279-302
PurposeThis is the first attempt to examine the theoretical and empirical linkages between franchisee personality traits and franchisee‐franchisor relationship quality.Design/methodology/approachA self‐report online survey was used in this resear
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::191a3dfe241d9f8c455dcd7055a21331
https://doi.org/10.1108/03090561311285556
https://doi.org/10.1108/03090561311285556
Publikováno v:
Journal of the Academy of Marketing Science. 41:497-500
We would also like to clarify that the means and standard deviations for MUFees are identical between Tables 5 and 6. These tables both report the importance of franchisor strategies, financial benefits and franchisor experience to MUFees during thei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::247458aad8f0089a773b1d1dc9a27563
https://doi.org/10.1007/s11747-012-0322-5
https://doi.org/10.1007/s11747-012-0322-5