Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Brendan Dwyer"'
Autor:
Brendan Dwyer, Jennifer L Gellock
Publikováno v:
Journal of Intercollegiate Sport, Vol 11, Iss 1 (2018)
College athletes face high expectations to compete on the field and in the classroom. However, the time demands associated with athletics and academics often limit their ability to engage in traditional college experiences. Internships or practical j
Externí odkaz:
https://doaj.org/article/8c7e725753824120b8d6cc91dd4b3a21
Publikováno v:
Journal of Applied Marketing Theory, Vol 7, Iss 1 (2017)
The impact of sport sponsorship on perceptions of the sponsor has become a well-established line of research, but the examination of the special case of stadium naming-rights sponsors has only just begun to gain momentum. The purpose of the current s
Externí odkaz:
https://doaj.org/article/b9251c32454b44f1ab4a8056717abc28
Publikováno v:
Journal of Sport Management. 37:203-216
Sports betting in the United States is exploding in popularity and has the potential to change the way sports fans interact with sports properties and sports content. However, not all sports bettors are the same, and market segmentation research prov
Autor:
Vojtech Kotrba, Brendan Dwyer
Publikováno v:
Sport, Business and Management: An International Journal. 13:248-267
PurposeRecently, efforts to fight discriminatory behaviour in many sports and to eliminate racial preferences among fans have intensified. However, uncovering discriminatory preferences may not be easy as they may be deeply rooted and even unconsciou
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 23:684-706
PurposeThe purpose of the study was to explore differences in demographic, self-concept and fan behavior factors that predict sports fans who bet and those who do not in legal and illegal gambling jurisdictions in the United States (US).Design/method
Publikováno v:
Sport in Society. 25:1968-1986
The dehumanization of professional athletes by sports fans has become a talking point for mainstream media, and fantasy sports participation is in the crosshairs. The social competition and romanti...
Publikováno v:
Sport Marketing Quarterly. 29:296-307
The current multi-study examination explored explicit and implicit appeal of a prominent form of retro sport marketing: retro team logos. Study 1 utilized the stimuli-organism-response framework to test preference differences between those offered te
Publikováno v:
Sport Management Review. 23:797-809
According to psychological reactance theory (PRT), when an individual’s freedom is threatened or eliminated, a state of reactance will occur in an attempt to have the freedom restored. Consumer reactance to firm marketing strategies and governmenta
Publikováno v:
Journal of Sport Management. 34:403-416
Fantasy sport has seen substantial growth over the last several decades, provoking research on how participation impacts the perceptions of teams and players. Following research in the field of economics, which has found that contexts promoting the a
Publikováno v:
SSRN Electronic Journal.