Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Brenda J. Wrigley"'
Publikováno v:
Journal of Public Relations Research. 20:421-440
A country's reputation is a subject of increasing interest for the practice and research of public relations and public diplomacy. South Korea's reputation as viewed by Americans, the country's most strategic foreign public, is the topic of this stud
Publikováno v:
Public Relations Review. 32:349-357
This case study examines the unique occurrence of two food contamination crises at Snow Brand Milk Products Co., Ltd., the top company in the Japanese milk product industry. The separate incidents of food poisoning occurred in 1955 and 2000; the latt
Publikováno v:
Public Relations Review. 29:281-290
With acts of bioterrorism increasingly garnering attention worldwide, the subject of crisis preparedness for organizations takes on added meaning. This study of 72 of Michigan’s largest corporations found that 70% of those surveyed had crisis manag
Publikováno v:
Journal of Health Communication. 8:130-143
The notion that individuals believe that they are more likely than others to experience positive events and avoid negative ones is a well-documented phenomenon in the combined literatures of social psychology and health communication. The current stu
Autor:
Brenda J. Wrigley, Joann L. Roznowski
Publikováno v:
Journal of Advertising Education. 7:21-31
Autor:
Brenda J. Wrigley
Publikováno v:
Journal of Public Relations Research. 14:27-55
The glass ceiling persists for women in public relations and communications management, despite increasing feminization of these fields. This qualitative study seeks to identify factors that support and perpetuate the problem of the glass ceiling for
Publikováno v:
Journalism & Mass Communication Quarterly. 78:233-246
Lewin's concept of “force” is explored in this study, which shows support for the proposition that newspaper gatekeeping is influenced more by forces on the routine level of analysis than by individual staff writers' characteristics. Newspaper st
Autor:
Brenda J. Wrigley, Linda Aldoory
Publikováno v:
Journalism & Mass Communication Educator. 54:47-58
Many educators have already recognized the value of service learning and experiential learning, where students work on "real world" projects or activities outside of the classroom (Barber, 1992; Bringle & Hatcher, 1999; Kolb, 1984; Kuh, Douglas, Lund
Autor:
Brenda J. Wrigley, Alan D. Fletcher
Publikováno v:
Journal of Advertising Education. 6:51-52