Zobrazeno 1 - 10 of 282 pro vyhledávání: '"Brenda Gainer"'
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The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations
Autor: Paulette Padanyi, Brenda Gainer
Publikováno v: Journal of Business Research. 58:854-862
Market orientation is the means by which the theoretical marketing concept is implemented. As of yet, however, no agreement has been reached on the exact nature of market orientation. It is viewed as a cultural construct, a behavioral construct, or a
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3ff4324747ce3f57e546972d06032fe5
https://doi.org/10.1016/j.jbusres.2003.10.005
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4
Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration
Autor: Brenda Gainer, Paulette Padanyi
Publikováno v: Journal of Marketing Theory and Practice. 12:43-58
Although nonprofit organizations deal with multiple stakeholders, most nonprofit market orientation-organizational performance research to date has focused exclusively on client/customer market orientation in a single nonprofit subsector. This study
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1c7a4c6188981638a249ba992595c8cd
https://doi.org/10.1080/10696679.2004.11658518
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5
Peer Reputation in the Nonprofit Sector: Its Role in Nonprofit Sector Management
Autor: Brenda Gainer, Paulette Padanyi
Publikováno v: Corporate Reputation Review. 6:252-265
Reputation is a complex construct. Any one organization normally has several different reputations based on attributes and criteria of specific interest to different publics, constituencies, interest groups and/or stakeholders. Managers of nonprofit
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d211215010b943ba12e957cf049269f8
https://doi.org/10.1057/palgrave.crr.1540204
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6
Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance
Autor: Brenda Gainer, Paulette Padanyi
Publikováno v: International Journal of Nonprofit and Voluntary Sector Marketing. 7:182-193
A recent trend in nonprofit organisations is an emphasis on business management and concepts. This paper examines the application of the marketing concept to nonprofit arts organisations through an analysis of the relationship between market orientat
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6c34f782f86f3c33120b38b5a2a6f23a
https://doi.org/10.1002/nvsm.178
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8
Ritual and relationships: Interpersonal influences on shared consumption
Autor: Brenda Gainer
Publikováno v: Journal of Business Research. 32:253-260
I examine the symbolic meaning associated with participation in shared consumption rituals in terms of developing and maintaining social relationships among buyers. Ten depth interviews with consumers of the live performing arts are used to explore t
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::989a5b354288e15f51ff7693b3214397
https://doi.org/10.1016/0148-2963(94)00050-o
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9
An empirical investigation of the role of involvement with a gendered product
Autor: Brenda Gainer
Publikováno v: Psychology and Marketing. 10:265-283
This article examines the role of involvement as an intermediate step between sex or feminine gender identity, and the frequency of arts attendance. A series of hypotheses concerning the significance of the relationships among the above constructs wa
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2aec2db1c6bf46000cb042642fbc5497
https://doi.org/10.1002/mar.4220100403
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