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pro vyhledávání: '"Breanne Mertz"'
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbd40f3a05f5cb839005b5465ad129a5
https://doi.org/10.1007/978-3-030-89883-0_138
https://doi.org/10.1007/978-3-030-89883-0_138
Autor:
Mertz, Breanne1 baw030@latech.edu, Hass, Ashley2, Anderson, Kelley Cours3, Kaskela, Timothy4, Zmich, Louis J.1
Publikováno v:
AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p1150-1153. 4p.
Publikováno v:
AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p1214-1216. 3p.
Autor:
Felipe Pantoja, Shuang Wu
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, a
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological