Výsledky vyhledávání - "Bramhani Rao"

Examining ePWOM-purchase intention link in Facebook brand fan pages: Trust beliefs, value co-creation and brand image as mediators

Autor: G. V. R. K. Acharyulu, Kunja Sambashiva Rao, Bramhani Rao

Publikováno v: IIMB Management Review. 33:309-321

This study integrates the theory of reasoned action, value co-creation theory and attribution theory to investigate electronic positive word-of-mouth (ePWOM) and consumer's purchase intention link in the presence of trust beliefs, value co-creation,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7faf15c20a767018adbaa622f5df87f6
https://doi.org/10.1016/j.iimb.2021.11.002

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Neurodiverse workforce: inclusive employment as an HR strategy

Autor: Jyothi Polepeddi, Bramhani Rao

Publikováno v: Strategic HR Review. 18:204-209

Purpose This study aims to develop and propose a Neurodiversity-Smart HR framework that may facilitate organizations to build an inclusive workforce. Design/methodology/approach Real cases of inclusive companies in India such as Lemon Tree Hotels hav

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::abff4559a0d89dfec6f39a7d5a39a4bc
https://doi.org/10.1108/shr-02-2019-0007

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