Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Bram Kuijken"'
Publikováno v:
Industrial Marketing Management, 60, 33-41. Elsevier
Manufacturers increasingly engage in servitization and as a result offer services in combination with their products (i.e., product-service systems, PSS). However, while servitization in theory seems to be a promising strategy, in practice, the bundl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ca674679f77ea6e1b5107479b654112
https://dare.uva.nl/personal/pure/en/publications/effective-productservice-systems-a-valuebased-framework(2d38f808-bf61-4b57-abef-efd5f382e8b4).html
https://dare.uva.nl/personal/pure/en/publications/effective-productservice-systems-a-valuebased-framework(2d38f808-bf61-4b57-abef-efd5f382e8b4).html
Publikováno v:
European Journal of Marketing, 50(9/10), 1726-1745. Emerald
Purpose Producers and consumers – who represent opposing sides of the market – have different frames of reference, which may result in differences in classification of the same products. The authors aim to demonstrate that “classification gaps
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ed5ac88cca6b49c1d4dfa31e0e62aec
https://dare.uva.nl/personal/pure/en/publications/the-producerconsumer-classification-gap-and-its-effects-on-music-festival-success(c02e9605-6d7e-4be2-b3d1-10ed3fe065d6).html
https://dare.uva.nl/personal/pure/en/publications/the-producerconsumer-classification-gap-and-its-effects-on-music-festival-success(c02e9605-6d7e-4be2-b3d1-10ed3fe065d6).html
Category markers: how organizations inform consumers about categorical identities of hybrid products
Publikováno v:
Academy of Management Proceedings. 2014:16441
We examine if and when organizations use ‘category markers’ during new product development of hybrid products. Category markers are product characteristics such as color, shape or texture that info...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55b979bb28fa69fffddd594b7bab190c
https://doi.org/10.5465/ambpp.2014.16441abstract
https://doi.org/10.5465/ambpp.2014.16441abstract
Publikováno v:
Academy of Management Proceedings. 2013:14382
Using data on music festivals in The Netherlands, we study the effects of categorical identities, and especially the effects of a difference in the categorical labels that two important types of ec...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edc9c5773e88862adec4059cf4f2c521
https://doi.org/10.5465/ambpp.2013.14382abstract
https://doi.org/10.5465/ambpp.2013.14382abstract