Zobrazeno 1 - 10
of 449
pro vyhledávání: '"Bradlow, Eric"'
Autor:
Lu, Joy (AUTHOR) tonglu@andrew.cmu.edu, Bradlow, Eric T. (AUTHOR), Hutchinson, J. Wesley (AUTHOR)
Publikováno v:
Journal of Marketing. Sep2024, Vol. 88 Issue 5, p63-88. 26p.
Autor:
McShane, Blakeley B.1 (AUTHOR) b-mcshane@kellogg.northwestern.edu, Bradlow, Eric T.2 (AUTHOR) ebradlow@wharton.upenn.edu, Lynch Jr., John G.3 (AUTHOR) john.g.lynch@colorado.edu, Meyer, Robert J.4 (AUTHOR) meyerr@wharton.upenn.edu
Publikováno v:
Journal of Marketing. May2024, Vol. 88 Issue 3, p1-19. 19p.
Autor:
Stourm, Valeria, Bradlow, Eric T.
Publikováno v:
In International Journal of Research in Marketing June 2023 40(2):276-293
Autor:
Lu, Joy1 (AUTHOR) tonglu@andrew.cmu.edu, Bradlow, Eric T.2 (AUTHOR) ebradlow@wharton.upenn.edu, Hutchinson, J. Wesley3 (AUTHOR) jwhutch@wharton.upenn.edu
Publikováno v:
Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p35-60. 26p. 6 Charts, 8 Graphs.
Publikováno v:
In Cell Reports Methods 20 June 2022 2(6)
Autor:
Bradlow, Eric T., Golder, Peter N., Huber, Joel, Jap, Sandy, Labroo, Aparna A., Lehmann, Donald R., Lynch, John, Mizik, Natalie, Winer, Russell S.
Publikováno v:
Marketing Letters, 2020 Dec 01. 31(4), 311-314.
Externí odkaz:
https://www.jstor.org/stable/48739815
Autor:
Stourm, Valeria, Neslin, Scott A., Bradlow, Eric T., Breugelmans, Els, Chun, So Yeon, Gardete, Pedro, Kannan, P. K., Kopalle, Praveen, Park, Young-Hoon, Amariles, David Restrepo, Thomadsen, Raphael, Liu-Thompkins, Yuping, Venkatesan, Rajkumar
Publikováno v:
Marketing Letters, 2020 Dec 01. 31(4), 405-418.
Externí odkaz:
https://www.jstor.org/stable/48739825
Publikováno v:
Journal of Business and Economic Statistics (2008), Volume 26, No. 3, 369-378
In this paper, we introduce a generalized model for count data based upon an assumed Weibull interarrival process that nests the Poisson and negative binomial models as special cases. In addition, we demonstrate that this new Weibull count model can
Externí odkaz:
http://arxiv.org/abs/1307.5759
Publikováno v:
Annals of Applied Statistics 2014, Vol. 8, No. 3, 1583-1611
We predict the popularity of short messages called tweets created in the micro-blogging site known as Twitter. We measure the popularity of a tweet by the time-series path of its retweets, which is when people forward the tweet to others. We develop
Externí odkaz:
http://arxiv.org/abs/1304.6777
Publikováno v:
Quantitative Marketing and Economics vol 4 (2006), no. 2, 173--206
Articles in Marketing and choice literatures have demonstrated the need for incorporating person-level heterogeneity into behavioral models (e.g., logit models for multiple binary outcomes as studied here). However, the logit likelihood extended with
Externí odkaz:
http://arxiv.org/abs/math/0512444