Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Bradley Shapiro"'
Publikováno v:
Marketing Science. 40:283-304
This paper provides a critical analysis of how and when political advertising serves as a useful source of exogenous variation in product advertising.
Publikováno v:
Econometrica. 89:1855-1879
We estimate the distribution of television advertising elasticities and the distribution of the advertising return on investment (ROI) for a large number of products in many categories. Our results reveal substantially smaller advertising elasticitie
Publikováno v:
SSRN Electronic Journal.
Publikováno v:
SSRN Electronic Journal.
Autor:
Katherine Meckel, Bradley Shapiro
Using a large survey panel that connects household shopping behavior with individual health information, this paper documents correlations between self reported depression and the size and composition of shopping baskets. First, we find that roughly
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::357b474f82d8bf13b0d4e7df9f9a8ca5
https://doi.org/10.3386/w29462
https://doi.org/10.3386/w29462
Autor:
Bradley Shapiro
Publikováno v:
Management Science. 64:5925-5945
The relationship between pharmaceutical detailing and prescriptions for non-FDA-approved (off-label) use has been the subject of regulatory scrutiny, with more than $12 billion in regulatory settlements for off-label promotion since 2004. Using the c
We provide generalizable and robust results on the causal sales effect of TV advertising for a large number of products in many categories. Such generalizable results provide a prior distribution that can improve the advertising decisions made by fir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::718951320a28054be433164c4358c852
https://doi.org/10.3386/w27684
https://doi.org/10.3386/w27684
Autor:
Sara J. Newmann, Anusha M. Vable, Erin Wingo, Eleanor A. Drey, Kelsey Holt, Deborah Borne, Dominika Seidman, Megan S. Orlando, Bradley Shapiro
Publikováno v:
American journal of obstetrics and gynecology. 223(6)
Adverse reproductive health outcomes are well documented among people experiencing homelessness or housing instability. Little is known about abortion outcomes among this population.This study aimed to investigate the relationship between housing sta