Výsledky vyhledávání - "Boutheina Ben Gamra"

Explaining Tunisians’ Public Attitude Toward Sustainable Tourism: A Social Values-Based Segmentation Approach

Autor: Boutheina Ben Gamra, Azza Temessek Behi

Publikováno v: Transnational Marketing Journal. 7:105-130

The effectiveness of sustainable tourism (ST) policies depends on public understanding of ST principles and profile of tourist segments. This research aimed to explore Tunisian’s understanding of ST goals and to use social values segmentation to ex

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a22bb9f6cabb9bdaca7d6ec1b6a98cf3
https://doi.org/10.33182/tmj.v7i2.757

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How off-track tourists create their own event: a customer-dominant logic perspective

Autor: Norchène Ben Dahmane, Boutheina Ben Gamra Zinelabidine, Mourad Touzani, Lilia Touzani

Publikováno v: Qualitative Market Research: An International Journal. 21:549-566

Purpose Adopting a customer-dominant logic perspective, the purpose of this paper is to understand how some tourists decide on unusual trips and how they associate meanings to transform their experience into an event. Design/methodology/approach This

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bd092ed583cb891f78b1871d9980bbdf
https://doi.org/10.1108/qmr-01-2017-0037

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