Zobrazeno 1 - 10
of 1 705
pro vyhledávání: '"Bottom of the Pyramid"'
Autor:
Pisani, Michael J.
Publikováno v:
Pathways to Research in Business & Economics. 2022, p1-14. 14p.
Publikováno v:
International Journal of Quality and Service Sciences, 2024, Vol. 16, Issue 3, pp. 345-371.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJQSS-05-2023-0063
Publikováno v:
Competitiveness Review: An International Business Journal, 2023, Vol. 34, Issue 4, pp. 807-831.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CR-02-2023-0026
Publikováno v:
Journal of Enterprising Communities: People and Places in the Global Economy, 2023, Vol. 18, Issue 3, pp. 701-723.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JEC-03-2023-0035
Autor:
Shankar, Amit
Publikováno v:
Journal of Global Responsibility, 2023, Vol. 15, Issue 2, pp. 179-192.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JGR-04-2023-0065
Autor:
Chang, Amber Y., Xu, Yalan
Publikováno v:
New England Journal of Entrepreneurship, 2023, Vol. 26, Issue 2, pp. 88-106.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/NEJE-10-2022-0093
Publikováno v:
Heliyon, Vol 10, Iss 11, Pp e32066- (2024)
Purpose: This research seeks to ascertain the impact of mobile marketing antecedents on the purchase intention of staple products among BoP consumers to create a viable digital-commerce channel that serves this segment. To achieve this, the paper pro
Externí odkaz:
https://doaj.org/article/7f9439e7601149578275c712a9045413
Autor:
Amber Y. Chang, Yalan Xu
Publikováno v:
New England Journal of Entrepreneurship, Vol 26, Iss 2, Pp 88-106 (2023)
Purpose – Driving economic development at the bottom of the pyramid (BOP) is an enduring global challenge. While the market-based approach places hope on entrepreneurship as a major impetus to drive the underdeveloped economy, the performance of en
Externí odkaz:
https://doaj.org/article/4d91854c469141a380e3aaa53ee0b142
Publikováno v:
Journal of Economics, Finance and Administrative Science, 2022, Vol. 28, Issue 55, pp. 134-159.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JEFAS-09-2021-0186
Autor:
Pal, Mukesh, Gupta, Hemant
Publikováno v:
Equality, Diversity and Inclusion: An International Journal, 2022, Vol. 42, Issue 1, pp. 157-171.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EDI-02-2022-0028