Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Bothorel, Grégoire"'
Publikováno v:
Décisions Marketing, 2016 Oct 01(84), 61-76.
Externí odkaz:
https://www.jstor.org/stable/26640586
Autor:
Bothorel, Grégoire
Publikováno v:
Business administration. Université Panthéon-Sorbonne-Paris I, 2020. English. ⟨NNT : 2020PA01E031⟩
This thesis studies omni-channel communication and aims at understanding the effects of activating an additional communication channel towards a connected customer. Three complementary essays respectively study (I) the marginal impact of an additiona
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______212::523aa960cc4116b7dfb38b92687b45b1
https://tel.archives-ouvertes.fr/tel-03176560/file/BOTHOREL.pdf
https://tel.archives-ouvertes.fr/tel-03176560/file/BOTHOREL.pdf
Publikováno v:
Marketing EDGE Direct/Interactive Marketing Research Summit
Marketing EDGE Direct/Interactive Marketing Research Summit, Oct 2015, Boston, United States
Marketing EDGE Direct/Interactive Marketing Research Summit, Oct 2015, Boston, United States
International audience; Many firms have implemented a customer-value based segmentation to improve the efficiency of MARCOM campaigns as part of their long term customer relationship strategies (Kumar 2010, Thomas et al. 2005).If distribution channel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0cc3af595d4aed4f19c2b0d322b25345
https://hal.science/hal-01357088/file/EDGE_extended_abstract_def.pdf
https://hal.science/hal-01357088/file/EDGE_extended_abstract_def.pdf