Sonic Influence on Initially Neutral Brands: Using EEG to Unveil the Secrets of Audio Evaluative Conditioning.

Autor: Bosshard, Shannon¹ (AUTHOR) shannon.bosshard@uon.edu.au, Walla, Peter^1,2,3 (AUTHOR) peter.walla@sfu.ac.at

Publikováno v: Brain Sciences (2076-3425). Oct2023, Vol. 13 Issue 10, p1393. 17p.

Established liked versus disliked brands: brain activity, implicit associations and explicit

Autor: Bosshard, Shannon, Bourke, Jesse, Kunaharan, Sajeev, Koller, Monika, Walla, Peter

Consumers' attitudes towards established brands were tested using implicit and explicit measures. In particular, late positive potential (LPP) effects were assessed as an implicit physiological measure of motivational significance. The implicit Assoc

Externí odkaz: http://epub.wu.ac.at/5005/1/23311908.2016.pdf

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Like it or not: physiological correlates of brand attitudes.

Autor: Bosshard, Shannon, Bourke, Jesse, Koller, Monika¹ monika.koller@uibk.ac.at, Meier, Julia, Walla, Peter

Publikováno v: NeuroPsychoEconomics Conference Proceedings. 2014, p40-40. 1p.

Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No.

Autor: Bosshard S; School of Psychology, University of Newcastle, Newcastle, Callaghan NSW 2308, Australia. shannon.bosshard@uon.edu.au., Koller M; Department Marketing, Vienna University of Economics and Business, 1020 Vienna, Austria. monika.koller@wu.ac.at., Walla P; School of Psychology, University of Newcastle, Newcastle, Callaghan NSW 2308, Australia. peter.walla@webster.ac.at.; CanBeLab, Department of Psychology, Webster Vienna Private University, 1020 Vienna, Austria. peter.walla@webster.ac.at.

Publikováno v: Brain sciences [Brain Sci] 2019 May 10; Vol. 9 (5). Date of Electronic Publication: 2019 May 10.