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pro vyhledávání: '"Bornmark, Hanna"'
According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unknown environment. If the consumers do not choose according to theories, what are the factors that have a greater affect on the buying behaviour? There i
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3501
According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unknown environment. If the consumers do not choose according to theories, what are the factors that have a greater affect on the buying behaviour? There i
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3501