Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Boreum Choi"'
Publikováno v:
Methodology, Vol 16, Iss 3, Pp 208-223 (2020)
The present research examined the distributional properties of construct reliability indices and model fit metrics, explored relationships between and among the indices and metrics, and investigated variables influencing the relative magnitudes of th
Externí odkaz:
https://doaj.org/article/9decf3e71adc4f3eb5fb424b3c2bde0f
Publikováno v:
Journal of Business Research. 153:309-318
Publikováno v:
Information Society & Media. 23:35-68
Publikováno v:
International Journal of Advertising. 40:1385-1401
Location-based technology enables marketers to identify the consumers who pass by their stores and send them mobile advertisements or coupons. While location-based advertising (LBA) has garnered bo...
Publikováno v:
Journal of Business Research. 133:275-284
Augmented Reality (AR) has emerged as an effective, interactive technology for providing visual product information. Using consumers’ control, this study attempts to identify the possible mediators of the relationship between AR experience and cons
Publikováno v:
Korea Business Review. 25:61-100
최근 디지털 전환이 경영환경에 큰 영향을 미치면서, 민간 및 학계 뿐 아니라 공공부문에서도 디지털 전환에 대한 관심이 증가하고 있다. 그러나, 디지털 전환에 대한 개념이 다양하며, 이
Publikováno v:
Journal of Digital Contents Society. 22:1231-1241
Autor:
Uiju Choi, Boreum Choi
Publikováno v:
Cyberpsychology, Behavior, and Social Networking. 23:800-805
Mobile augmented reality (AR) has emerged as an effective interactive technology for providing visual information on products. As the importance of contextual information grows, mobile AR makes it easier for consumers to visually examine products vir
Publikováno v:
Methodology, Vol 16, Iss 3, Pp 208-223 (2020)
The present research examined the distributional properties of construct reliability indices and model fit metrics, explored relationships between and among the indices and metrics, and investigated variables influencing the relative magnitudes of th
Publikováno v:
Journal of Digital Contents Society. 20:1417-1427