Zobrazeno 1 - 10
of 58
pro vyhledávání: '"Book, Albert C."'
Autor:
Frith, Katherine1, King, Robert L.2
Publikováno v:
Journal of Advertising. 1986, Vol. 15 Issue 3, p57-58. 2p.
Autor:
Katherine Frith
Publikováno v:
Journal of Advertising. 15:57-58
(1986). Fundamentals of Copy and Layout. Book, Albert C. and C. Dennis Schick. Chicago: Crain Books, 1984. $14.95. Journal of Advertising: Vol. 15, No. 3, pp. 57-58.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5a8f866b081103813cb419978244d93
https://doi.org/10.1080/00913367.1986.10673022
https://doi.org/10.1080/00913367.1986.10673022
Autor:
Book, Albert C.1
Publikováno v:
Journal of Advertising Research. Jun65, Vol. 5 Issue 2, p38-40. 3p. 1 Black and White Photograph, 1 Chart.
Autor:
Bruce, Norris I.1 (AUTHOR) norris.bruce@utdallas.edu, Becker, Maren2 (AUTHOR) m2.becker@vu.nl, Reinartz, Werner3 (AUTHOR) werner.reinartz@wiso.uni-koeln.de
Publikováno v:
Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p236-256. 21p. 2 Diagrams, 10 Charts, 6 Graphs.
Autor:
KWAN, CANICE M. C.1 canicekwan@gmail.com, XIANCHI DAI2 xianchi@baf.cuhk.edu.hk, WYER JR., ROBERT S.3 mkwyer@ust.hk
Publikováno v:
Journal of Consumer Research. Aug2017, Vol. 44 Issue 2, p448-464. 17p. 1 Color Photograph, 1 Diagram, 5 Charts.
Autor:
Book, Albert C.
Publikováno v:
Journalism & Mass Communication Quarterly; March 1954, Vol. 31 Issue: 2 p253-254, 2p
Autor:
Gianakos, Larry James, Book, Albert C., Cary, Norman D., Harris, Jay S., Rivkin, Steven R., Chin, Felix
Publikováno v:
Communication Booknotes; Oct1978, Vol. 10 Issue 2, p28-30, 3p
Publikováno v:
Communication Booknotes; Apr1971, Vol. 2 Issue 8, p4-6, 3p
Autor:
PIETERS, RIK1 pieters@uvt.nl, WEDEL, MICHEL2 wedel@rhsmith.umd.edu
Publikováno v:
Journal of Consumer Research. Aug2007, Vol. 34 Issue 2, p224-233. 10p. 2 Charts, 1 Graph.
Autor:
Shimp, Terence A.1
Publikováno v:
Journal of Advertising. Fall76, Vol. 5 Issue 4, p30-19. 8p.