Zobrazeno 1 - 10
of 135
pro vyhledávání: '"Bonoma, Thomas V."'
Autor:
Johnston, Wesley J.1, Bonoma, Thomas V.2
Publikováno v:
Journal of Marketing. Summer81, Vol. 45 Issue 3, p143-156. 14p. 4 Charts, 1 Graph.
Autor:
Bonoma, Thomas V.1,2, Johnston, Wesley J.3
Publikováno v:
Journal of Consumer Research. Sep79, Vol. 6 Issue 2, p177-191. 15p. 2 Charts, 5 Graphs.
Autor:
Bonoma, Thomas V.1
Publikováno v:
Journal of Marketing Research (JMR). May85, Vol. 22 Issue 2, p199-208. 10p. 2 Graphs.
Autor:
Bonoma, Thomas V.1, Felder, Leonard C.
Publikováno v:
Journal of Marketing Research (JMR). May77, Vol. 14 Issue 2, p169-180. 12p. 5 Charts.
Autor:
Bonoma, Thomas V.1,2
Publikováno v:
Harvard Business Review. Jul/Aug2006, Vol. 84 Issue 7/8, p172-181. 9p. 2 Illustrations, 2 Diagrams, 3 Charts.
Autor:
Drucker, Peter F.1, Bonoma, Thomas V.2,3, Beeby, Robert H.4, Teerlink, Richard F.5, Kotler, Philip6, Dell, Marshall S.7, McKenna, Regis, Goldman, Marshall I.8,9, Hartman, Arthur A.10, Burt, Jeffrey A.11, Nolan, Richard L.12, Hammer, Michael13, Paul, Nancy14, Lipton, Jeffrey M.15, Zeller, Lisa16, Eccles, Robert G., Burke, Neil17,18, Dean, George A.19, Tashjian, Victoria W.20
Publikováno v:
Harvard Business Review. Mar/Apr91, Vol. 69 Issue 2, p188-205. 13p.
Autor:
Bonoma, Thomas V.1
Publikováno v:
Harvard Business Review. Sep/Oct89, Vol. 67 Issue 5, p44-48. 4p. 1 Chart.
Autor:
Bonoma, Thomas V.1
Publikováno v:
Harvard Business Review. Nov/Dec86, Vol. 64 Issue 6, p113-118. 6p.
Autor:
Shapiro, Benson P., Bonoma, Thomas V.
Publikováno v:
Harvard Business Review. May/Jun84, Vol. 62 Issue 3, p104-110. 7p.