Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Bonnie S. Guy"'
Publikováno v:
International Journal of Healthcare Management. 8:68-76
This exploratory study identified characteristics and factors distinguishing U.S. citizens willing to participate in medical tourism from those who are not. A national sampling was used to survey respondents. Variables examined include (a) the nature
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aaa29355c081f28465734cc3640df314
https://doi.org/10.1179/2047971914y.0000000076
https://doi.org/10.1179/2047971914y.0000000076
Publikováno v:
International Journal of Healthcare Management. 8:4-14
This exploratory study, employing a national sampling of persons in the USA, focused on a group of respondents who self-identified as willing to consider seeking medical care abroad, otherwise known as medical tourism. To learn more about how such in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd8db4793c4482f482e7c52a045d9210
https://doi.org/10.1179/2047971914y.0000000083
https://doi.org/10.1179/2047971914y.0000000083
Publikováno v:
Journal of Global Marketing. 27:191-206
The purpose of this study is to examine the country-of-origin (COO)'s effect on brand equity, especially when the acquirer brand is afflicted by a low COO image and the acquired brand enjoys a high COO image. The authors also examine the impact of br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62ff22c01f6b5e37ec179da97c2c6be4
https://doi.org/10.1080/08911762.2014.909550
https://doi.org/10.1080/08911762.2014.909550
Publikováno v:
Journal of Healthcare Management. 52:368-383
Unmet demand for organ transplantation is, in part, a result of low rates of organ donation. While the transplant community works diligently to improve rates of organ donation, patients on waiting lists for transplantation continue to die. This artic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::40c204857e4502902f1d2a8b4707c440
https://doi.org/10.1097/00115514-200711000-00004
https://doi.org/10.1097/00115514-200711000-00004
Publikováno v:
Health Marketing Quarterly. 24:1-18
SUMMARY This article provides health care audiences with a framework for understanding different perspectives of the role and functions of public relations in healthcare organizations and the resultant alternatives for organizing and enacting public
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c9aeefe1a325f558bcd20bcf5bb0fdce
https://doi.org/10.1080/07359680802118969
https://doi.org/10.1080/07359680802118969
Autor:
Bonnie S. Guy, John C. Crotts
Publikováno v:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580
For some time economic and marketing research has examined the relationships between the level of advertising expenditures and product quality. The primary result of all this research has been conflicting theoretical perspectives and empirical findin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb79d01e724ff252a750325a5eeabde5
https://doi.org/10.1007/978-3-319-13159-7_89
https://doi.org/10.1007/978-3-319-13159-7_89
Autor:
W.E. 'Pat' Patton, Bonnie S. Guy
Publikováno v:
Industrial Marketing Management. 25:385-393
This study reviews the considerations involved in employing an expatriate industrial sales force and then explores the nature of culture shock and sojourner adjustment in terms of their impact on expatriate sales performance and turnover. Managerial
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b4af1ca25b254fced472e83bffd25d8
https://doi.org/10.1016/0019-8501(96)00040-5
https://doi.org/10.1016/0019-8501(96)00040-5
Publikováno v:
Psychology and Marketing. 11:35-56
The study of the impact of time as a variable in consumer behavior goes back to at least the early seventies. It has been studied from both objective and subjective perspectives. The purpose of this article is to further explain the impact of subject
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ffb3e0b0a219bf09bfa0eb88c1a611c2
https://doi.org/10.1002/mar.4220110106
https://doi.org/10.1002/mar.4220110106
Autor:
Bonnie S. Guy, Alicia Aldridge
Publikováno v:
Health marketing quarterly. 23(4)
Organ donation consent rates have stagnated at about 50%, while the need for transplantable organs continues to increase. This article focuses on consent rates of families who make a donation decision for a deceased loved one, and how social marketin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::22a16d9eac849f70f55452092b727e4f
https://pubmed.ncbi.nlm.nih.gov/19042510
https://pubmed.ncbi.nlm.nih.gov/19042510
Publikováno v:
Annals of Tourism Research. 17:419-431
A major objective in the marketing tourism services is to increase the activities and commerce of tourists within an area or location. The extent of environmental learning and knowledge exerts a significant influence on such an objective. This study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a930ceca1176fe75cc294703cd18e59
https://doi.org/10.1016/0160-7383(90)90007-e
https://doi.org/10.1016/0160-7383(90)90007-e