Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Bola Fowosere"'
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Customers are frequently being asked to make charitable donations at the cash register when making purchases. This growing trend of point of sale donations (POSD) brings in about $500 million for causes annually (Catalyst 2018). Research has examined
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff7c204313b860973fd77a8c0ed7b0ff
https://doi.org/10.1007/978-3-030-39165-2_157
https://doi.org/10.1007/978-3-030-39165-2_157
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Cause-related marketing (CRM) is a popular business strategy to improve brand image and increase profitability while raising funds and awareness for charitable causes. This practice involves a company and charity partnering on a market-oriented endea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e829e9a1ce62d32b8bdde41dbda8ce19
https://doi.org/10.1007/978-3-319-99181-8_136
https://doi.org/10.1007/978-3-319-99181-8_136