Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Boisen, Martin"'
Publikováno v:
In Cities October 2018 80:4-11
Autor:
Kavaratzis, Mihalis, Boisen, Martin
Publikováno v:
Journal of Place Management and Development, 2012, Vol. 5, Issue 1, pp. 35-55.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/17538331211209031
Publikováno v:
Journal of Place Management and Development, 2011, Vol. 4, Issue 2, pp. 135-147.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/17538331111153151
Publikováno v:
Journal of Place Management and Development, 2012, Vol. 5, Issue 1.
Publikováno v:
Place Branding and Public Diplomacy, 14. Palgrave Macmillan Ltd.
Place Branding and Public Diplomacy, 14(2), 78-88. PALGRAVE MACMILLAN LTD
Place Branding and Public Diplomacy, 14(2), 78-88. PALGRAVE MACMILLAN LTD
This paper analyses the different degrees to which place promotion, marketing and branding policies are institutionalised, based on a relatively straightforward and generally applicable methodology in order to stimulate international comparative rese
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::75751eeee0e958cb920e2f7f8333f370
https://dspace.library.uu.nl/handle/1874/388256
https://dspace.library.uu.nl/handle/1874/388256
Publikováno v:
Inter-Regional Place Branding: Best Practices, Challenges and Solutions, 13-23
STARTPAGE=13;ENDPAGE=23;TITLE=Inter-Regional Place Branding
Inter-Regional Place Branding ISBN: 9783319153285
STARTPAGE=13;ENDPAGE=23;TITLE=Inter-Regional Place Branding
Inter-Regional Place Branding ISBN: 9783319153285
Place branding might, could, and maybe even should play a central role in urban and regional governance. The vantage point of this chapter is that every place is a brand and that the processes of nonstandard regionalization that can be witnessed all
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d1934b7e1cb3caa4a1b06a56e7c69ede
https://research.rug.nl/en/publications/aac53dfc-c72f-48f3-bd47-77ac6a664638
https://research.rug.nl/en/publications/aac53dfc-c72f-48f3-bd47-77ac6a664638
Autor:
Boisen, Martin1 m.boisen@geo.uu.nl
Publikováno v:
Journal of Town & City Management. Jun-Aug2011, Vol. 2 Issue 1, p84-86. 3p.