Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Bodh Raj Sharma"'
Autor:
Bodh Raj Sharma, Aditi Sharma
Publikováno v:
Promotional Practices and Perspectives from Emerging Markets ISBN: 9781003315582
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2eeb60a382abb0906c561c7b6a57a45b
https://doi.org/10.4324/9781003315582-5
https://doi.org/10.4324/9781003315582-5
Autor:
Nikita Gupta, Bodh Raj Sharma
Publikováno v:
Journal of Global Marketing. 34:308-327
In recent years, the “Bottom of the Pyramid” (BOP) market has become an attraction for researchers, business managers, and policymakers. Numerous researchers have contributed theoretically and empi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b801818ba186fe1ee50d5d583fe85602
https://doi.org/10.1080/08911762.2021.1897917
https://doi.org/10.1080/08911762.2021.1897917
Autor:
Bodh Raj Sharma
Publikováno v:
Think India. 20:10-20
Retailers have ethical responsibilities in their dealings with different stakeholders. All the stakeholders have expectations from retailers and the retailers in obligation to fulfil their expectations in an ethical manner. Retailers have ethical res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::16613e97b0998227efc8533233a554ce
https://doi.org/10.26643/think-india.v20i3.7769
https://doi.org/10.26643/think-india.v20i3.7769
Autor:
R D Sharma, Bodh Raj Sharma
Publikováno v:
Metamorphosis: A Journal of Management Research. 13:13-21
The aim of this paper is to explore empirically the impact of retailing ethics on customer satisfaction in Indian retail sector. As in the extant literature there is not even a single study on the impact of retailing ethics on customer satisfaction,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::209c4e0960e6416e487c25f83f9e50fc
https://doi.org/10.1177/0972622520140204
https://doi.org/10.1177/0972622520140204
Publikováno v:
Journal of Organization and Human Behaviour. 4
This paper examines the gender difference among the customers regarding customer value in Life Insurance Sector in J&K. It is a fact that Life Insurance players in J&K have realized that their business advantage depends on customers preference based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfaef3e0b73a33b8b775e0f24a72fe4b
https://doi.org/10.21863/johb/2015.4.2and3.016
https://doi.org/10.21863/johb/2015.4.2and3.016
Autor:
Bodh Raj Sharma
Publikováno v:
International Journal of Marketing and Business Communication. 4
This paper aims to explore empirically the perceptions of regulatory bodies about the legal norms followed in retail sector. Retailers are required to follow the various legal norms in their business practices but in the extant literature there is de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b4ca8711b04e977ec4cbcd7c35fc324
https://doi.org/10.21863/ijmbc/2015.4.3.015
https://doi.org/10.21863/ijmbc/2015.4.3.015
Publikováno v:
International Journal on Leadership. 3
This study highlights the role of satisfaction for building e-marketing leadership and empirically explores the differences in the customer satisfaction of online buyers. The study tries to discern how segmenting the customer based on marital status
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57be5ea1c79b842b2575e66430241098
https://doi.org/10.21863/ijl/2015.3.2.006
https://doi.org/10.21863/ijl/2015.3.2.006
Autor:
Bodh Raj Sharma
Publikováno v:
Journal of Supply Chain Management Systems. 4
The paper aims to explore empirically the perceptions of regulatory bodies about the ethical behavior of retailers. In the modern competitive and globalized business unfair ethical practices as highlighted by media are common. In this context need ar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a8f4320db10b082fb3b9712d9090e99
https://doi.org/10.21863/jscms/2015.4.4.019
https://doi.org/10.21863/jscms/2015.4.4.019
Autor:
Bodh Raj Sharma, Sarabjeet Kour Sudan
Publikováno v:
International Journal of Knowledge Management and Practices. 3
In the present globalized business climate, it is imperative for firms to interact with their environment and adopt the culture which stimulates behavioral change and performance improvements. In this context, strategic orientation has been accepted
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ada2d885333a336e7d660d387b52273b
https://doi.org/10.21863/ijkmp/2015.3.1.004
https://doi.org/10.21863/ijkmp/2015.3.1.004
Autor:
Bodh Raj Sharma, Amit Sharma
Publikováno v:
International Journal on Customer Relations. 3
The aim of this paper is to assess empirically perceptual gap among the customers having different educational qualification, occupation and income regarding customer value in Indian insurance sector. It is a fact that insurance sector has been growi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c9db98265cf181429afb8089ef3bd49
https://doi.org/10.21863/ijcr/2015.3.1.006
https://doi.org/10.21863/ijcr/2015.3.1.006