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Relevance of the Topic: The rapid emergence of retail store brands, private labels (PL), over the past decades has created new and stiff competition for many established manufacturers of national grocery brands (NB). Apart from sizeable market shares
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::7be1008a4b7919cb435ea510cccd8c98
http://purl.umn.edu/124529
http://purl.umn.edu/124529
Autor:
Bocionek, Milena, Anders, Sven M.
Due to the rapid development of private labels and their segmentation into quality levels, the question arises how they have an effect on price ridigity. There is also much discussion about the impact of private label development on wholesale prices.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7c777ce3a29247b50662bfa0a3225c8
Relevance of the Topic: The rapid emergence of retail store brands, private labels (PL), over the past decades has created new and stiff competition for many established manufacturers of national grocery brands (NB). Apart from sizeable market shares
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::634fed553b93c9fc4501725b2f1a51ea
Autor:
Anders, Sven, Bocionek, Milena
Publikováno v:
Education and Research Archive.
Due to the rapid development of private labels and their segmentation into quality levels the question arises how they have an effect on price rigidity. There is also much discussion about the impact of private label development on wholesale prices.