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Today's evolving macro environment conditions are characterized by hyper-production and hyper- competition. Remaining competitive requires differentiation through utility and emotional values, which is made possible by branding. Destination branding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::ed1e83f4798bd40e015f88d9c153124f
https://www.bib.irb.hr/1122638
https://www.bib.irb.hr/1122638
