Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Blumrodt, Jens"'
Publikováno v:
Journal of Business Strategy, 2017, Vol. 38, Issue 6, pp. 31-37.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBS-08-2016-0083
Publikováno v:
International Journal of Sport & Society; Dec2023, Vol. 14 Issue 2, p173-199, 27p
Publikováno v:
Sport, Business and Management: An International Journal, 2013, Vol. 3, Issue 3, pp. 205-225.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SBM-04-2011-0050
Publikováno v:
Journal of Consumer Marketing, 2012, Vol. 29, Issue 7, pp. 482-493.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363761211274992
Autor:
Blumrodt, Jens1, Kitchen, Philip J.2
Publikováno v:
Journal of Business Strategy. 2015, Vol. 36 Issue 2, p41-48. 8p.
Publikováno v:
Journal of Consumer Marketing; 2012, Vol. 29 Issue 7, p482-493, 12p
Predicting MMA leagues’ fan involvement through its brand credibility and league-brand associations.
Publikováno v:
Managing Sport & Leisure. Mar2023, p1-19. 19p. 3 Illustrations, 4 Charts.