Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Blue Ocean theory"'
Na área empresarial, os mercados não explorados (oceanos azuis) são apetecíveis para crescer ou consolidar negócio. A chave para criar um Oceano Azul é a Inovação em Valor, através da redefinição do modelo de negócios. Conhecem-se alguns
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::44572390a934c28023c1633b777b05bb
https://hdl.handle.net/10071/26957
https://hdl.handle.net/10071/26957
Autor:
Ziwei Zhao, Daojuan Wang
Publikováno v:
Zhao, Z & Wang, D 2018, ' Demand-vs. Supply-Driven Innovation : A Case Study of Alipay Credit Renting Platform ', Chinese Business Review, vol. 17, no. 8, pp. 390-403 . https://doi.org/10.17265/1537-1506/2018.08.002
This study updates the source of innovation theories by investigating the relationship between demand-driven and supply-driven innovation through a study of a fresh Chinese case of Alipay credit renting platform. Based on the primary data collected v
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::26c422314b147552755fc75df4a96d28
https://vbn.aau.dk/ws/files/294607835/5c0a3aaa2da78.pdf
https://vbn.aau.dk/ws/files/294607835/5c0a3aaa2da78.pdf
Akademický článek
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