Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Bjoern Asmussen"'
Publikováno v:
Journal of Business Research. 66:1473-1483
article i nfo The evolution of the internet, including developments suchasWeb2.0,hasledtonewrelationship realities between organizations and their stakeholders. One manifestation of these complex new realities has been the emergence of an internet-ba
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e42b7d288d9839610b39d9880200eab5
https://doi.org/10.1016/j.jbusres.2012.09.010
https://doi.org/10.1016/j.jbusres.2012.09.010
Publikováno v:
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319117966
The absence of a widely accepted definition of the term “brand” is seriously hindering the future development of research in this area (e.g. Balmer 2001; Barnett et al. 2006; Brown et al. 2006; Dobni and Zinkhan 1990; Giesler and Venkatesh 2005;
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a89f18d2e59873d281b601488fc1785
https://doi.org/10.1007/978-3-319-11797-3_192
https://doi.org/10.1007/978-3-319-11797-3_192
