O impacto social da biogrilagem: uma proposta para novas direções de pesquisa em macromarketing / Social impact of biosquatting: a proposal for new directions in macromarketing

Autor: Acevedo, Claudia Rosa, Nohara, Jouliana Jordan

Publikováno v: Revista Metropolitana de Sustentabilidade, Vol 4, Iss 1, Pp 21-30 (2014)
Revista Metropolitana de Sustentabilidade (ISSN 2318-3233); v. 4 n. 1 (2014): (Jan./Abr.2014) Publicado em Abr./2014; 21-30
Revista Metropolitana de Sustentabilidade
Faculdades Metropolitanas Unidas (FMU)
instacron:FMU

The objective of this work is to propose the expansion of research in macromarketing to a new area of research. The impact and the economic and social consequences of biosquatting practices by multinational companies in developing countries. The macr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0cbda3a83bdcd77621174635c18db796
http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/222