Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Billur Akdeniz"'
Autor:
Billur Akdeniz, M., Berk Talay, M.
Publikováno v:
In Journal of Business Research September 2022 148:390-404
Publikováno v:
Industrial Marketing Management. 110:A4-A6
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab7e1e47b5e74d3f61463be08b31fe04
https://doi.org/10.1016/j.indmarman.2023.02.010
https://doi.org/10.1016/j.indmarman.2023.02.010
Autor:
M. Billur Akdeniz, M. Berk Talay
Publikováno v:
Journal of Business Research. 148:390-404
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25f0f94679339884dec7ee01db8923fc
https://doi.org/10.1016/j.jbusres.2022.04.039
https://doi.org/10.1016/j.jbusres.2022.04.039
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2da9ebead4354b4b8e26bf339ccd3c2
https://doi.org/10.1007/978-3-031-24687-6_120
https://doi.org/10.1007/978-3-031-24687-6_120
Publikováno v:
R&D Management. 52:126-138
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27ea934d8d7c8054e53cf1a2bd8e0513
https://doi.org/10.1111/radm.12481
https://doi.org/10.1111/radm.12481
Publikováno v:
International Journal of Research in Marketing. 37:421-439
Product and brand portfolio extensions are effective marketing strategies to meet customer needs and to create a competitive advantage in the marketplace. Nevertheless, product and brand portfolios can get out of control easily leading to a loss of m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4293ff7340c0cad01eabc4a56b7dda0
https://doi.org/10.1016/j.ijresmar.2019.09.003
https://doi.org/10.1016/j.ijresmar.2019.09.003
Autor:
Billur Akdeniz, Berk Talay
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d47aab10c7d79d9e8ed3b5d78f4ea088
https://doi.org/10.1007/978-3-030-95346-1_116
https://doi.org/10.1007/978-3-030-95346-1_116
Autor:
Billur Akdeniz, Berk Talay
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d9c703a47280cb1fbb4c54dbdce2275
https://doi.org/10.1007/978-3-030-89883-0_130
https://doi.org/10.1007/978-3-030-89883-0_130
Publikováno v:
Journal of International Marketing. 27:81-98
Prior research indicates the importance of new product launches across international markets for firm performance. However, little is known about if, and how, new product launches in international markets drive firm financial value. This study examin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84d860f90634b3f7138c92c0fba61368
https://doi.org/10.1177/1069031x19874789
https://doi.org/10.1177/1069031x19874789
Publikováno v:
Journal of Teaching in International Business. 30:96-101
The practice of international business continues to evolve with the fast changing global economy. For international business (IB) educators, this implies innovative and dynamic approaches to educating tomorrow’s managers and international business
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::be6add696d030bfe4f9e46721f162980
https://doi.org/10.1080/08975930.2019.1668333
https://doi.org/10.1080/08975930.2019.1668333