Zobrazeno 1 - 10
of 145
pro vyhledávání: '"Bill Merrilees"'
Publikováno v:
Marketing Intelligence & Planning, 2015, Vol. 33, Issue 6, pp. 848-864.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-06-2014-0105
Publikováno v:
Journal of Product & Brand Management. 30:806-818
Purpose The purpose of this paper is to better understand the voice of the internal stakeholder in a way that emphasizes the internal stakeholder as an active force and decision maker in brand co-creation, as part of the new emerging paradigm of inte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9448c9ff220775799e6fb37b4a6e877e
https://doi.org/10.1108/jpbm-03-2020-2784
https://doi.org/10.1108/jpbm-03-2020-2784
Publikováno v:
Journal of Hospitality Marketing & Management. 29:830-847
The paper examines the antecedents of Australian hotel consumer pro-environmental behaviors (PEB). The research investigates three forms of hotel guests’ actual (self-reported) PEB: water-saving, e...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61b65c06577c2643d6488d1425036a6b
https://doi.org/10.1080/19368623.2020.1710317
https://doi.org/10.1080/19368623.2020.1710317
Publikováno v:
Asia-Pacific Journal of Business Administration, 2015, Vol. 7, Issue 3.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJBA-06-2015-0053
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 32:25-46
The focus of the paper is on better understanding volunteer retention. A broad-based survey of fourteen Australian nonprofit organizations develops an expanded quantitative model of volunte...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b61bea78884f33d54dbbd5fb351d63d5
https://doi.org/10.1080/10495142.2019.1689220
https://doi.org/10.1080/10495142.2019.1689220
Autor:
Dale Miller, Bill Merrilees
Publikováno v:
Marketing Intelligence & Planning. 37:465-478
Purpose The purpose of this paper is to investigate the influence of a shopping companion on mall brand experience. Design/methodology/approach The quantitative multi-group structural equation model study contrasts three shopper types: those shopping
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2fc99a0b91950a5e24048396f5fe1422
https://doi.org/10.1108/mip-08-2018-0340
https://doi.org/10.1108/mip-08-2018-0340
Publikováno v:
Contributions to Management Science ISBN: 9783030354145
This case study demonstrates how a franchisor tailors the franchising service to maximise the effectiveness of the franchising relationship. The research uses an ethnographic approach to examine the relationship between a franchisor and several matur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a8cc6a23a87f482a80bf14843c6c6d9
https://doi.org/10.1007/978-3-030-35415-2_7
https://doi.org/10.1007/978-3-030-35415-2_7
Autor:
Sara Quach, Kelli Lee Bodey, Scott Keith W Weaven, Lorelle Frazer, Park Thaichon, Bill Merrilees
Publikováno v:
Journal of Strategic Marketing. 28:107-122
The purpose of this study is to investigate why female franchisees are under-represented in franchise ownership. A qualitative approach was adopted using a collective, instrumental case study of 30...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01c090136bca587dc74438a065e40cfd
https://doi.org/10.1080/0965254x.2018.1482946
https://doi.org/10.1080/0965254x.2018.1482946
Publikováno v:
Journal of Business & Industrial Marketing. 33:303-315
Purpose This study aims to examine the relationship between brand orientation and financial performance in business-to-business (B2B) small- and medium-sized enterprises (SMEs). It examines the impact of brand-oriented strategy on financial performan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::06ca90f3f50af4e6f7e0d85334c9c96e
https://doi.org/10.1108/jbim-10-2016-0237
https://doi.org/10.1108/jbim-10-2016-0237
Publikováno v:
Marketing Intelligence & Planning. 36:334-348
Purpose The purpose of this paper is to expand on existing co-creation knowledge in order to accurately conceptualize, operationalize and contextualize the customer brand co-creation behavior concept from a customer perspective. Design/methodology/ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d16e8b6825c1b8f2427b70134b4bfd66
https://doi.org/10.1108/mip-10-2017-0266
https://doi.org/10.1108/mip-10-2017-0266